Modern Home Builder - Fall 2017 - 52

Icon Building Group

TIME WELL SPENT
Icon Building Corp. donates its time to benefit charitable
organizations, including the St. Jude Children's Research
Hospital. The company built a home in Vernon Hills, Ill.,
with the help of its trades and suppliers, which donated or
provided discounted rates on construction materials.
"We sold the home and donated the entire
amount to St. Jude," President and CEO Charlie Murphy
says, adding that the company is about to do the same for
the Wounded Warrior Project. "We have the lot picked out
and we're just working on getting all of the details finalized."

A CRITICAL PROCESS

Icon works very closely with the owners when designing a custom
home. "The first thing is to really understand what the customer's
trying to accomplish," Murphy says, noting that his team looks at
such elements as the size of home, overall budget, design finishes,
planned length of home ownership and cultural requirements.
"The relationship between the company and the customer is the
most critical part of the process," he says. "There [are] a lot of moving parts to a project, and for most, it is the single-biggest investment of their lives. Families are raised and lifelong memories are
created. Trust and faith between us, and a platform that promotes
healthy communication, are paramount.
"The building of these relationships [requires] a lot of collaboration," Murphy says, noting that the process can even span long distances. When Icon built a home in Vernon Hills for a family in Singapore, it used digital interfacing to stay in communication with them.

Icon recently finished a custom luxury home in Kildeer, Ill. "That was an example of
what we do and the extent that we go to serve our customers," Charlie Murphy says.

52

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Table of Contents for the Digital Edition of Modern Home Builder - Fall 2017

Contents
Modern Home Builder - Fall 2017 - Cover1
Modern Home Builder - Fall 2017 - Cover2
Modern Home Builder - Fall 2017 - 1
Modern Home Builder - Fall 2017 - 2
Modern Home Builder - Fall 2017 - Contents
Modern Home Builder - Fall 2017 - 4
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Modern Home Builder - Fall 2017 - Cover3
Modern Home Builder - Fall 2017 - Cover4
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