Modern Home Builder - Fall 2017 - 58
Orren Pickell Building
rotate. "That's what makes doing these homes fun," Forehand adds.
"They bring their vision to us and we make it a reality."
Orren Pickell Building Group redeveloped its website about a decade ago to improve communication, transparency and reference
past projects. "Because we have a great website we can communicate real-time information with our customers in terms of costs,
planning and specs," Pickell explains. "Most projects are OpenBook
to our clients and we have won national awards for our website."
Pickell says its online-only system also reduces paper waste.
"If you have 75 projects going on at one time and each has a 40page spec being printed once a week, that's reams of paper," he
explains. "The seven days between the decision to make a change
and its communication to all of the subs in the field was a risky
period. Now the communication to everyone involved, including
the homeowner to the superintendent, project manager, interior
designer and subcontractors is real-time."
Customers are trained on how to use the website as that's a key
way the company communicates with them.
"You can access the website anywhere in the world and see images of your home being built," Pickell adds. "In 10 years if you
want to put an addition on, we can access everything that went
into building the house, such as caulk, plumbing, the color of the
bathroom, etc. This is the best site and everyone loves it."
Moving forward, Orren Pickell Building Group will continue to
focus on getting better every day while bringing down the cost of
building a home. "We are trying to be twice as fast because people
want us out of their hair," Pickell says. "I'm trying to get better, be
more entertaining and put out a better quality product." )
Orren Pickell Design Group is focused on creating homes that have longevity with
quality details and materials that will last.
www.mhb-magazine.com Fall 2017