Modern Home Builder - Fall 2017 - 65
Middlefork builds homes in the multimillion-dollar price range. At the end of June, the company had two homes on the market: one was listed at $4.3 million and the other $4.5 million. The
typical buyer works in the financial industry, is in their early 40s and has young children.
audio, or all of the smart components could be tied into one governing system.
"The technology for that has evolved over the years," Bowyer
says. "We still pre-wire for everything so it can all be connected,
but there's even more technology now, like light bulbs that function as speakers."
Middlefork builds homes in the multimillion-dollar price range.
As of the end of June, the company had two homes on the market:
one was listed at $4.3 million and the other $4.5 million. The typical buyer works in the financial industry, is in their early 40s and
has young children.
"What I think really distinguishes them is they are very savvy
about the market," Bowyer says of his customers. "All of them are
considering not just what they want but what they need for resale."
A buyer may not need a built-in elevator for themselves, or plan
on sending their children to the local public school, but they still
want the home to be built so that an elevator could be easily added
in the future and they want to be located near one of the city's
One customer, for example, had Middlefork design their home
with a large second-floor closet that could be converted into a
fourth bedroom by the next owner. Those kinds of factors will
make it a more appealing buy when the homeowner eventually
decides to move on. "They want to make sure they aren't boxing
themselves out of the market when they go to sell," Bowyer says.
Middlefork can create these solutions because its small size allows Bowyer to get to know every customer personally. When it
started, the company was small and cautious, often only building
one spec home at a time. While it has grown, it has intentionally
stayed boutique. "Today we tend to focus on about two custom
home projects and one spec home at a time," Bowyer says. "This
model has been preserved so that I can stay involved in each of
Ten years later, Middlefork continues to follow the same handson approach. Bowyer is the only full-time employee of the company, forcing him to contract out the architecture, landscaping and
building work. But it also means he works directly on every home.
"I don't see it growing to a point where I can't be involved in every
project," he says. "I'm a little bit of a control freak. But in this business, I think that's a good thing." )
Fall 2017 www.mhb-magazine.com