Modern Home Builder - Fall 2017 - 78

Heritage Homes

Built for Her

Heritage Homes sets itself apart with its 'woman-centric' approach to projects.
BY ALAN DORICH

" If you don't understand your
client, you're immediately
behind the eight ball.

"

TYRONE LESLIE, PRESIDENT

Heritage Homes has more than 1,000 residential units throughout its portfolio.

It is essential for Heritage Homes to keep current with housing trends."As

PROFILE
HERITAGE HOMES
www.heritagefargo.com / 2016 sales: $31 million+ /
HQ: Fargo, N.D. / Specialty: Custom homes

78

www.mhb-magazine.com Fall 2017

you pay attention and have your finger on the pulse of the market, you learn to adapt
and be forward-thinking," President Tyrone Leslie says.
"That's what our homeowners expect of us," he states. "Shame on us if we're not
keeping ahead of the curve."
Based in Fargo, N.D., the custom homebuilder specializes in building within a 60mile radius of its home city, as well as in Minnesota. Heritage Homes started operations in 1995 as a family-owned business that constructed one to three houses a year.
"We decided we wanted to take it further," Leslie says, noting that he became
Heritage Homes' sole owner in 2014. Today, the company has more than 1,000
homes in its portfolio and sets itself apart with its "woman-centric" approach that
allows it to provide houses to its clients more effectively.
"Women are making up to 91 percent of the decisions when purchasing a new
home, which is an incredible number," Leslie explains. "We make sure we understand our clients' needs by asking articulate questions from their perspective."
From that point, Heritage Homes personalizes its service based on the client's per-


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Table of Contents for the Digital Edition of Modern Home Builder - Fall 2017

Contents
Modern Home Builder - Fall 2017 - Cover1
Modern Home Builder - Fall 2017 - Cover2
Modern Home Builder - Fall 2017 - 1
Modern Home Builder - Fall 2017 - 2
Modern Home Builder - Fall 2017 - Contents
Modern Home Builder - Fall 2017 - 4
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Modern Home Builder - Fall 2017 - Cover3
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