Modern Home Builder - Fall 2017 - 81
The client's relationship with the project coordinator also limits
the number of people they need to talk to. "It's almost like a concierge," Leslie says. "Our clients don't feel as if they're left in the
dark or left alone."
Heritage Homes also has its HomeCare Department, which
works with the client after they have moved in. "If they don't call
us with any concerns; we call them because we want to make sure
their home is performing for them the way we expect it to perform," he says.
"Very seldom do you see [builders] calling the customer, but
that's not the way it is at Heritage Homes," he says. "We are continuing to work harder and [get better at] service."
The homebuilder strives to anticipate clients' needs before they express them.
ing, which makes multigenerational homes a good fit. "We're designing homes with double master suites, so they have that level of
comfort and living," he states.
Leslie sees a strong future for Heritage Homes. "Realtors® are
consistently calling us," he says. "They want us to expand our products and our services, so I can see us getting more involved in that
and opening up our product to a broader line."
The company also will keep improving its designs to meet the
latest needs of the customers. "It's our job to anticipate the needs
of our customers before they [express them]," he says. )
ON THE CREEK
Heritage Homes' recent projects include The Aspens at Timber
Creek, a neighborhood of 26 townhomes in Fargo. The homes
were designed for couples whose children have moved out and
wish to downsize without sacrificing elegance.
The homes, Leslie notes, feature master bedrooms and bathrooms, along with family rooms and nine- to 11-foot ceilings.
"They're very airy and very spacious," he says. "We've been very
successful with this project."
Heritage Homes is nearing completion on The Aspens, Leslie
adds.The company started work in 2015 and expects to be finished
in 2018. "We only have four units left, which is pretty incredible,"
Heritage Homes uses other methods to get close to its clients, including an "About Me" quiz on its website. "It helps us understand
more about how the family will live and learn how to speak to
them," Leslie says.
"The more we understand our clientele, the less frustrating it is
when they talk to Heritage Homes," he says. "If you don't understand your client, you're immediately behind the eight ball."
The company also maintains clear communication with the
client as the project is built. "We're in contact with them consistently," Leslie says, noting that clients work with the company's
designer, as well as its project coordinator.
Fall 2017 www.mhb-magazine.com