Modern Home Builder - Fall 2017 - 87

says, is to deliver what the customer wants. "We leave our ego at
the door," he notes. "We're not here to build our homes; we're here
to build theirs."
Dobson Homes works only in Virginia and usually within 25
minutes of transportation hubs such as I-64, U.S. 250 and U.S. 29.
The proximity to major highways enables Dobson and his project
manager to keep close tabs on jobs. "My job is to judge and qualify
our work and that construction meets standards to what we've
built and sold," Dobson adds.
To ensure construction methods achieve those standards, project managers and subcontractors are each given a checklist of 30
quality measures. Subcontractors must turn in a signed checklist
before they can be paid for their work. Subcontractors perform
most of the construction, but Dobson Homes also has two master
carpenters on staff who help with tweaks and punch list items so
that subcontractors don't need to be called for minor fixes.

PROVIDING VALUE

Dobson Homes' attention to detail and its personal level of service
have earned it strong praise from past customers, driving its word
of mouth business. "He's [Dobson] on-site almost every day for the

ones that are really close to town and he has a project manager onsite every day," sales agent Sasha Farmer says.
Dobson's close involvement with his customers impressed
Farmer and convinced her to represent Dobson Homes. She notes
Dobson strives to know customers' families and lifestyles before
work begins. "That makes him particularly good at foreseeing what
you want and knowing what you want before you do," she says.
Even the way Dobson Homes' determines its cost is centered
on providing better value to the client. Instead of calculating price
by square footage - a challenge for period homes that tend to feature extensive moldings - the company works off a cost-plus percentage formula that takes into account the construction timeline.
Every other aspect of the project, from the materials chosen to the
kinds of cabinets and appliances installed, are done at cost.
As a result, Dobson never tries to advocate for a higher-quality
flooring or more expensive stove as a way of upselling the customer. "It allows me to establish that credibility right up front because
my advice is sincere," he says.
Those interactions put customers at ease and give them greater
confidence that their vision will be realized with quality. "Building
a house should not be stressful; it should be fun," Dobson says. )

Fall 2017 www.mhb-magazine.com

87


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Table of Contents for the Digital Edition of Modern Home Builder - Fall 2017

Contents
Modern Home Builder - Fall 2017 - Cover1
Modern Home Builder - Fall 2017 - Cover2
Modern Home Builder - Fall 2017 - 1
Modern Home Builder - Fall 2017 - 2
Modern Home Builder - Fall 2017 - Contents
Modern Home Builder - Fall 2017 - 4
Modern Home Builder - Fall 2017 - 5
Modern Home Builder - Fall 2017 - 6
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Modern Home Builder - Fall 2017 - Cover3
Modern Home Builder - Fall 2017 - Cover4
http://www.nxtbook.com/nxtbooks/knighthouse/mhb_vol7issue4a
http://www.nxtbook.com/nxtbooks/knighthouse/mhb_vol7issue3
http://www.nxtbook.com/nxtbooks/knighthouse/mhb_vol7issue3b
http://www.nxtbook.com/nxtbooks/knighthouse/mhb_vol7issue3a
http://www.nxtbook.com/nxtbooks/knighthouse/mhb_vol7issue2
http://www.nxtbook.com/nxtbooks/knighthouse/mhb_vol7issue2b
http://www.nxtbook.com/nxtbooks/knighthouse/mhb_vol7issue2a
http://www.nxtbook.com/nxtbooks/knighthouse/mhb_vol7issue1
http://www.nxtbook.com/nxtbooks/knighthouse/mhb_vol7issue1b
http://www.nxtbook.com/nxtbooks/knighthouse/mhb_vol7issue1a
http://www.nxtbook.com/nxtbooks/knighthouse/mhb_vol6issue4
http://www.nxtbook.com/nxtbooks/knighthouse/mhb_vol6issue3
http://www.nxtbook.com/nxtbooks/knighthouse/mhb_vol6issue2
http://www.nxtbook.com/nxtbooks/knighthouse/mhb_vol6issue1
http://www.nxtbook.com/nxtbooks/knighthouse/mhb_2018winter
http://www.nxtbook.com/nxtbooks/knighthouse/mhb_2017fall
http://www.nxtbook.com/nxtbooks/knighthouse/mhb_2017summervol3
http://www.nxtbook.com/nxtbooks/knighthouse/mhb_2017summervol2
http://www.nxtbook.com/nxtbooks/knighthouse/mhb_2017summervol1
http://www.nxtbook.com/nxtbooks/knighthouse/mhb_2017spring
http://www.nxtbook.com/nxtbooks/knighthouse/mhb_2017winter
http://www.nxtbook.com/nxtbooks/knighthouse/mhb_2016fall
http://www.nxtbook.com/nxtbooks/knighthouse/mhb_2016summer
http://www.nxtbook.com/nxtbooks/phoenix/mhb_2016spring
http://www.nxtbook.com/nxtbooks/phoenix/mhb_2016winter_v2
http://www.nxtbook.com/nxtbooks/phoenix/mhb_2016winter
http://www.nxtbook.com/nxtbooks/phoenix/mhb_2015fall
http://www.nxtbook.com/nxtbooks/phoenix/mhb_2015springsummer
http://www.nxtbook.com/nxtbooks/phoenix/mhb_2015winter
http://www.nxtbook.com/nxtbooks/phoenix/mhb_2014fall
http://www.nxtbook.com/nxtbooks/phoenix/mhb_2014summer
http://www.nxtbook.com/nxtbooks/phoenix/mhb_2014spring
http://www.nxtbook.com/nxtbooks/phoenix/mhb_2013fall
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