Modern Home Builder - Winter 2017 - 44

LOUDERMILK HOMES

Loudermilk Homes maintains close ties with its vendors to help ensure a high level of quality in
its homes. It has worked with many of them for years.

logs and our plans for correcting any problems and catching up if
there are delays."
Loudermilk Connect gives clients access to selection information related to items such as appliances, colors, lighting, fixtures
and more. Clients can make changes in the system and have access

to an array of details and price points that allows them to analyze
the situation and make decisions.
"With us, they can see everything line by line in real time so they
know everything they need to make their decisions," Loudermilk
says. "We have video cameras on the site so they can see the house
regularly. We try to be completely transparent and show every aspect so clients are never blindsided, making this a fun process."
Currently, Loudermilk Homes does around 12 homes per year
with an average price of about $1.8 million. Its projects are mostly
located in Atlanta and its metropolitan surroundings.
"There is a lot of difference between the urban and suburban locations," Loudermilk says. "In suburbs, we are in strategic country club
locations where we can build on available lots. In the urban areas,
there are many teardowns with older homes on decent lots where
we can custom-build new homes for clients. The urban locations allow for building whatever you want on the lots, while the suburban
country clubs have neighborhood regulations you have to follow."
To help the company get its name out, it is highly active on social
media and with search engine optimization. Additionally, the company relies on word of mouth. "Since we work on a small number
of homes for unique clients, it is easy for them to communicate
about us," Loudermilk says. "We're building a strong reputation
across clients, and that referral system is helpful."

WORKING TOGETHER
Another area where the company has built a strong reputation is
in the vendor community. It has ties with core subcontractors in
areas such as plumbing, electrical, HVAC, audio/video, framing
and more.
"These are companies we've been working with for years," Loudermilk says. "We pay them well, they take care of us."
The vendor relationships are critical because of the complexity of Loudermilk Homes' projects. For example, the company
likes to have open-web trusses in basements for containing all
ductwork. The vendors also have to be capable of working in the
smart home environment.
"This is not just about controlling thermostats from smartphones," Loudermilk says. "It is about having a brain in the home
connected to every aspect - lighting, security, irrigation and beyond. Our homes start to understand client behavior and helps

/Falcon Railings USA and Falcon Railings Atlanta/ are the USA's
premier manufacturer and distributor of topless glass railing systems.
Our network of dealers and installers across the country assure you
the highest quality installation and guaranteed service. Our railings
are high quality, extruded aluminum, powder coated in a large array
of color choices, designed to withstand extreme weather conditions.
We thank the Loudermilk family for choosing us to produce and
install glass railings in their beautiful home. The Loudermilk's were a
pleasure to work with and we hope they enjoy their glass railings and
beautiful view for years to come!

44

www.mhb-magazine.com Winter 2017


http://www.mhb-magazine.com

Table of Contents for the Digital Edition of Modern Home Builder - Winter 2017

Contents
Modern Home Builder - Winter 2017 - Cover1
Modern Home Builder - Winter 2017 - Cover2
Modern Home Builder - Winter 2017 - 1
Modern Home Builder - Winter 2017 - 2
Modern Home Builder - Winter 2017 - 3
Modern Home Builder - Winter 2017 - Contents
Modern Home Builder - Winter 2017 - 5
Modern Home Builder - Winter 2017 - 6
Modern Home Builder - Winter 2017 - 7
Modern Home Builder - Winter 2017 - 8
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Modern Home Builder - Winter 2017 - Cover3
Modern Home Builder - Winter 2017 - Cover4
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