Modern Home Builder - Winter 2017 - 94

MX3 Homes

" My vision is to continue growing, but do it with the neighborhood and
existing homeowners in mind. " SAL MARTINEZ, CEO
Sal Martinez, CEO of MX3 Homes, started the independent design and development firm in 2009 using the business

MX3 takes pride in developing family-like relationships with its homeowner clients.

Next-Generation
Builder
MX3 Homes not only constructs high-quality
homes, but also builds families into
communities. BY BIANCA HERRON
PROFILE
MX3 HOMES
www.mx3homes.com / Revenue: $40 million /
Headquarters: Austin, Texas / Employees: 16

94

www.mhb-magazine.com Winter 2017

knowledge he acquired at Dell as a thermal mechanical engineer,
which Martinez says "helped tremendously" in the home and design industry. "The ability to work with people, manage projects,
solve problems, create processes and systems, and the relationships
created during my travels all over the world are examples," he says.
It's been nearly eight years since Martinez launched the company, which has since grown an average of 72 percent year-over-year.
Today, MX3 Homes considers itself Austin, Texas' best infill builder, showcasing homes that are as vibrant and dynamic as the people
and neighborhoods that surround them. "We've experienced a lot
of growth," Martinez says. "In 2013 we sold 24 homes, we sold 38
in 2015, and are projected to sell more than 70 this year with at
least 100 homes in 2017. We have secured enough land to build
more than 250 homes over the next 2 years."
Martinez attributes the company's significant growth to
COO Scott Thomas. "He has been a great asset to the company
as well as my CFO, Theodore Cox, and Strategy Officer Tommy
Huynh," he says. "We now have 16 employees and are trying
to grow the business strategically as opposed to going as fast
as you can with your head down. I have a very solid team and
could not do this without them."
The company has found success operating mainly in the East
Austin market, where it purchases dilapidated homes and replaces or remodels them; selling at an average between $350,000 to
$400,000. But Martinez says MX3's goals have not yet been accomplished. "I feel that this is just part of the process," he says.
"What makes me happy is the growth that I've seen. It feels good,
but I want to accomplish more."
One of the goals is to continually provide its clients with not only
high-quality products, but also help them go through the best experience possible during the home buying process. "It's about the perception of customer service," Martinez says. "Every customer has a
different definition of happiness and we adapt to whatever definition
they have so we can make them happy."
As far as future growth, Martinez says MX3 is always purchasing
land and working with investors. "We're about to finish our Orchard
East Community and we have several more communities in the works
that will start over the next two to three years, all in East Austin.
"My vision is to continue growing, but do it with the neighborhood and existing homeowners in mind," he adds. "My goal is to
provide a product that's going to fit with a neighborhood and fit
with what the east side represents."


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Table of Contents for the Digital Edition of Modern Home Builder - Winter 2017

Contents
Modern Home Builder - Winter 2017 - Cover1
Modern Home Builder - Winter 2017 - Cover2
Modern Home Builder - Winter 2017 - 1
Modern Home Builder - Winter 2017 - 2
Modern Home Builder - Winter 2017 - 3
Modern Home Builder - Winter 2017 - Contents
Modern Home Builder - Winter 2017 - 5
Modern Home Builder - Winter 2017 - 6
Modern Home Builder - Winter 2017 - 7
Modern Home Builder - Winter 2017 - 8
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Modern Home Builder - Winter 2017 - Cover3
Modern Home Builder - Winter 2017 - Cover4
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