Modern Home Builder - Winter 2017 - 95

SENSE OF COMMUNITY
MX3 Homes takes pride in not only building high-quality homes,
but also building families into communities, Thomas says.
"We have a lot of cases where we purchase a home that may
have been built in the 1930s," he explains. "So, you're talking
about a family that lived there for more than 30 years and now
you're bringing in a new family who will create memories for
years to come just like the prior homeowner. We try to find
a buyer that not only fits the purchase price, but also fits the
community; for us, it is about assisting in the creation of that
next generation of experiences."
If a home is in decent condition, Thomas notes that it doesn't
make sense to tear it down, but remodel it instead. "Even though
we might have demolished it in the past, today we're trying to
maintain the character of the community," he says. "So we are finding ourselves doing some remodels as a result."

TAPPING THE TRENDS
The company also looks to the community where it is building
when it comes to design and aesthetic ideas. "Since we are so
heavily involved in infill - where we're coming into communities
and building on a lot that has a neighborhood surrounding it - we
look at existing homes within the neighborhood and try to design
a home that we feel fits with the existing community character,"
Thomas says. "We're very strong on traditional neighborhood development-type concepts."
Thomas notes that while it does not receive many design requests from new clients directly, since they typically come in at
the end of a project, MX3 continuously stays ahead of trends by
surveying home owners and realtors, as well as analyzing data from
sites such as the MLS, Houzz, Pinterest and Zillow Digs.
"We certainly design modern aspects into our homes like smart
home functionality, energy efficiency, trendy kitchens and spalike master bathrooms," he says. "We're also using more natural
wood flooring, so many of our interiors are migrating toward a
farmhouse or cottage-type feel. In addition, we repurpose a great
deal of the material from the houses we tear down and use it in
new homes we're building as accent walls, bookshelves, etc. So,
even though it may have that old-neighborhood home feel, it's very
much new construction."

cause they've left the home in the condition they found it and
cleaned up after themselves."
Overall, Thomas is most proud of the fact that MX3 maintains
"family-like" customer relationships with its clientele. "Our buyers
are our greatest source of new leads through word of mouth referrals; that type of marketing is priceless!"
"We're very well-known on the east side," he says. "We have the
largest market share - more than 30 percent - when you compare
us to our competitors. The highest one close to us is 9 percent and
it goes down rapidly from there. If there is dirt available, we see
it first and that is a testament that people trust us to do the right
thing within the community."
Bringing more than 30 years of experience to the table,
Thomas has some advice for his peers. "It's important to make
sure you understand the company's strategic vision and develop
a detailed, measurable plan accordingly," he says. "Once you
have a plan, make sure you monitor it. Some teams do a good
job planning, but halfway through the year they aren't following the plan and wonder what happened. So, monitor your plan
frequently, and focus and execute at all levels to ensure you hit
your target goals." )

MAKING IT HAPPEN
MX3 maintains its quality of culture by typically working with
the same subcontractors on all its projects. "Our construction
managers oversee their trades and we try to ensure they are in
every home they are building at least twice a day," Thomas says.
"So they're looking at the work that's being done, ensuring that
when a trade comes into a home, completes their work and
leaves, we aren't able to tell that they were even there - beWinter 2017 www.mhb-magazine.com

95


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Table of Contents for the Digital Edition of Modern Home Builder - Winter 2017

Contents
Modern Home Builder - Winter 2017 - Cover1
Modern Home Builder - Winter 2017 - Cover2
Modern Home Builder - Winter 2017 - 1
Modern Home Builder - Winter 2017 - 2
Modern Home Builder - Winter 2017 - 3
Modern Home Builder - Winter 2017 - Contents
Modern Home Builder - Winter 2017 - 5
Modern Home Builder - Winter 2017 - 6
Modern Home Builder - Winter 2017 - 7
Modern Home Builder - Winter 2017 - 8
Modern Home Builder - Winter 2017 - 9
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Modern Home Builder - Winter 2017 - Cover3
Modern Home Builder - Winter 2017 - Cover4
http://www.nxtbook.com/nxtbooks/knighthouse/mhb_vol7issue4b
http://www.nxtbook.com/nxtbooks/knighthouse/mhb_vol7issue4a
http://www.nxtbook.com/nxtbooks/knighthouse/mhb_vol7issue3
http://www.nxtbook.com/nxtbooks/knighthouse/mhb_vol7issue3b
http://www.nxtbook.com/nxtbooks/knighthouse/mhb_vol7issue3a
http://www.nxtbook.com/nxtbooks/knighthouse/mhb_vol7issue2
http://www.nxtbook.com/nxtbooks/knighthouse/mhb_vol7issue2b
http://www.nxtbook.com/nxtbooks/knighthouse/mhb_vol7issue2a
http://www.nxtbook.com/nxtbooks/knighthouse/mhb_vol7issue1
http://www.nxtbook.com/nxtbooks/knighthouse/mhb_vol7issue1b
http://www.nxtbook.com/nxtbooks/knighthouse/mhb_vol7issue1a
http://www.nxtbook.com/nxtbooks/knighthouse/mhb_vol6issue4
http://www.nxtbook.com/nxtbooks/knighthouse/mhb_vol6issue3
http://www.nxtbook.com/nxtbooks/knighthouse/mhb_vol6issue2
http://www.nxtbook.com/nxtbooks/knighthouse/mhb_vol6issue1
http://www.nxtbook.com/nxtbooks/knighthouse/mhb_2018winter
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http://www.nxtbook.com/nxtbooks/knighthouse/mhb_2017summervol1
http://www.nxtbook.com/nxtbooks/knighthouse/mhb_2017spring
http://www.nxtbook.com/nxtbooks/knighthouse/mhb_2017winter
http://www.nxtbook.com/nxtbooks/knighthouse/mhb_2016fall
http://www.nxtbook.com/nxtbooks/knighthouse/mhb_2016summer
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http://www.nxtbook.com/nxtbooks/phoenix/mhb_2016winter
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http://www.nxtbook.com/nxtbooks/phoenix/mhb_2015springsummer
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http://www.nxtbook.com/nxtbooks/phoenix/mhb_2014fall
http://www.nxtbook.com/nxtbooks/phoenix/mhb_2014summer
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