Modern Home Builder - Winter 2018 - 10

TALENT PIPELINE

terships.com states that some 72 percent of high school students
want to start their own business someday, with 61 percent of
them expecting to start that business right out of college.

INDEPENDENT AND ENTREPRENEURIAL

Gen Z is shaping up to be a crop of fresh, independent, entrepreneurial-spirited high school students. They appear to
be willing to enter the workforce early while simultaneously
earning degrees through either traditional or alternative methods, and they don't care to work for anybody but themselves.
So how, as an industry, might we put ourselves in an advantageous position to recruit the best of Generation Z?
1) Identify as "cool." What was cool for millennials is not
necessarily cool for gen Z. Millennials mostly came into the
workforce around the time of the great recession and generally believed that cool companies were focused on stability and
teamwork. They cared about their employees, and developed
programs that created synergies among people. Gen Z is a
group of individuals who identify themselves as entrepreneurs
and want to make a difference. When appealing to gen Z, think
about how your company would be a dream job, not just a
stable job. Think about how your company can appeal to the
individualist who wants to build something on their own and
communicate that message.
2) Technology alone won't impress. Many companies pride
themselves on their interconnectivity. We brag to clients and
customers about our cutting-edge portals and our awesome
file-sharing capabilities. We gleam with pride about our latest
video conferencing capabilities or the instant messaging system
we use to communicate. They aren't special. Gen Z will expect this and will roll their eyes if this is the pitch they receive
during their interview process. This is a generation that grew
up with Wi-Fi and on Facebook, Facetime, Twitter and Instagram, so our tech game probably won't impress them much.
3) Appeal to their entrepreneurial spirit. With so many
members of this generation wanting to be entrepreneurs - approximately 3 out of every 4 - businesses will need to figure
out how to tap into that desire. This might be as simple as developing "thought groups" where they can use their creativity
in a positive way. It might also be of value to push down certain
responsibilities that will allow them to work independently
and take ownership. Things like this will encourage creativity
and recognition, and create a sense of ownership and pride.
4) Be a thought leader/influencer. Ensure that your message is being broadcast to the right audience. Let that audi-

ence know what your company is trying to do, and how they
are differentiating themselves. Communicate your ethical
and social goals, and the difference that you are making, and
make sure that you are utilizing the proper vehicles to have
that messaged delivered.
As we all prepare to welcome the next group of young professionals entering the workforce, it is important for all of us to
be thinking of how we are going to recruit the best and brightest. To do this, it is important that we start acknowledging the
differences between the millennials and gen Z, and it is important that we start implementing a plan to do so now. With
only four years until gen Z college grads enter the workforce,
now is the time.
-
Kellie Murphy is a senior audit manager at Mazars USA LLP, specializing in the energy industries, including oil & gas, alternative
energies and power generation. Ben Hutterer is a manager with
Mazars USA's energy and utility group in New Jersey.



Table of Contents for the Digital Edition of Modern Home Builder - Winter 2018

Contents
Modern Home Builder - Winter 2018 - Cover1
Modern Home Builder - Winter 2018 - Cover2
Modern Home Builder - Winter 2018 - 1
Modern Home Builder - Winter 2018 - Contents
Modern Home Builder - Winter 2018 - 3
Modern Home Builder - Winter 2018 - 4
Modern Home Builder - Winter 2018 - 5
Modern Home Builder - Winter 2018 - 6
Modern Home Builder - Winter 2018 - 7
Modern Home Builder - Winter 2018 - 8
Modern Home Builder - Winter 2018 - 9
Modern Home Builder - Winter 2018 - 10
Modern Home Builder - Winter 2018 - 11
Modern Home Builder - Winter 2018 - 12
Modern Home Builder - Winter 2018 - 13
Modern Home Builder - Winter 2018 - 14
Modern Home Builder - Winter 2018 - 15
Modern Home Builder - Winter 2018 - 16
Modern Home Builder - Winter 2018 - 17
Modern Home Builder - Winter 2018 - 18
Modern Home Builder - Winter 2018 - 19
Modern Home Builder - Winter 2018 - 20
Modern Home Builder - Winter 2018 - 21
Modern Home Builder - Winter 2018 - 22
Modern Home Builder - Winter 2018 - 23
Modern Home Builder - Winter 2018 - 24
Modern Home Builder - Winter 2018 - 25
Modern Home Builder - Winter 2018 - 26
Modern Home Builder - Winter 2018 - 27
Modern Home Builder - Winter 2018 - 28
Modern Home Builder - Winter 2018 - 29
Modern Home Builder - Winter 2018 - 30
Modern Home Builder - Winter 2018 - 31
Modern Home Builder - Winter 2018 - 32
Modern Home Builder - Winter 2018 - 33
Modern Home Builder - Winter 2018 - 34
Modern Home Builder - Winter 2018 - 35
Modern Home Builder - Winter 2018 - 36
Modern Home Builder - Winter 2018 - 37
Modern Home Builder - Winter 2018 - 38
Modern Home Builder - Winter 2018 - 39
Modern Home Builder - Winter 2018 - 40
Modern Home Builder - Winter 2018 - 41
Modern Home Builder - Winter 2018 - 42
Modern Home Builder - Winter 2018 - 43
Modern Home Builder - Winter 2018 - 44
Modern Home Builder - Winter 2018 - 45
Modern Home Builder - Winter 2018 - 46
Modern Home Builder - Winter 2018 - 47
Modern Home Builder - Winter 2018 - 48
Modern Home Builder - Winter 2018 - 49
Modern Home Builder - Winter 2018 - 50
Modern Home Builder - Winter 2018 - 51
Modern Home Builder - Winter 2018 - 52
Modern Home Builder - Winter 2018 - 53
Modern Home Builder - Winter 2018 - 54
Modern Home Builder - Winter 2018 - 55
Modern Home Builder - Winter 2018 - 56
Modern Home Builder - Winter 2018 - 57
Modern Home Builder - Winter 2018 - 58
Modern Home Builder - Winter 2018 - 59
Modern Home Builder - Winter 2018 - 60
Modern Home Builder - Winter 2018 - 61
Modern Home Builder - Winter 2018 - 62
Modern Home Builder - Winter 2018 - 63
Modern Home Builder - Winter 2018 - 64
Modern Home Builder - Winter 2018 - 65
Modern Home Builder - Winter 2018 - 66
Modern Home Builder - Winter 2018 - 67
Modern Home Builder - Winter 2018 - 68
Modern Home Builder - Winter 2018 - 69
Modern Home Builder - Winter 2018 - 70
Modern Home Builder - Winter 2018 - 71
Modern Home Builder - Winter 2018 - 72
Modern Home Builder - Winter 2018 - 73
Modern Home Builder - Winter 2018 - 74
Modern Home Builder - Winter 2018 - 75
Modern Home Builder - Winter 2018 - 76
Modern Home Builder - Winter 2018 - 77
Modern Home Builder - Winter 2018 - 78
Modern Home Builder - Winter 2018 - 79
Modern Home Builder - Winter 2018 - 80
Modern Home Builder - Winter 2018 - 81
Modern Home Builder - Winter 2018 - 82
Modern Home Builder - Winter 2018 - 83
Modern Home Builder - Winter 2018 - 84
Modern Home Builder - Winter 2018 - 85
Modern Home Builder - Winter 2018 - 86
Modern Home Builder - Winter 2018 - 87
Modern Home Builder - Winter 2018 - 88
Modern Home Builder - Winter 2018 - 89
Modern Home Builder - Winter 2018 - 90
Modern Home Builder - Winter 2018 - 91
Modern Home Builder - Winter 2018 - 92
Modern Home Builder - Winter 2018 - 93
Modern Home Builder - Winter 2018 - 94
Modern Home Builder - Winter 2018 - 95
Modern Home Builder - Winter 2018 - 96
Modern Home Builder - Winter 2018 - 97
Modern Home Builder - Winter 2018 - 98
Modern Home Builder - Winter 2018 - 99
Modern Home Builder - Winter 2018 - 100
Modern Home Builder - Winter 2018 - 101
Modern Home Builder - Winter 2018 - 102
Modern Home Builder - Winter 2018 - 103
Modern Home Builder - Winter 2018 - 104
Modern Home Builder - Winter 2018 - 105
Modern Home Builder - Winter 2018 - 106
Modern Home Builder - Winter 2018 - 107
Modern Home Builder - Winter 2018 - 108
Modern Home Builder - Winter 2018 - 109
Modern Home Builder - Winter 2018 - 110
Modern Home Builder - Winter 2018 - 111
Modern Home Builder - Winter 2018 - 112
Modern Home Builder - Winter 2018 - 113
Modern Home Builder - Winter 2018 - 114
Modern Home Builder - Winter 2018 - 115
Modern Home Builder - Winter 2018 - 116
Modern Home Builder - Winter 2018 - 117
Modern Home Builder - Winter 2018 - 118
Modern Home Builder - Winter 2018 - 119
Modern Home Builder - Winter 2018 - 120
Modern Home Builder - Winter 2018 - 121
Modern Home Builder - Winter 2018 - 122
Modern Home Builder - Winter 2018 - 123
Modern Home Builder - Winter 2018 - 124
Modern Home Builder - Winter 2018 - 125
Modern Home Builder - Winter 2018 - 126
Modern Home Builder - Winter 2018 - 127
Modern Home Builder - Winter 2018 - 128
Modern Home Builder - Winter 2018 - Cover3
Modern Home Builder - Winter 2018 - Cover4
http://www.nxtbook.com/nxtbooks/knighthouse/mhb_vol7issue4a
http://www.nxtbook.com/nxtbooks/knighthouse/mhb_vol7issue3
http://www.nxtbook.com/nxtbooks/knighthouse/mhb_vol7issue3b
http://www.nxtbook.com/nxtbooks/knighthouse/mhb_vol7issue3a
http://www.nxtbook.com/nxtbooks/knighthouse/mhb_vol7issue2
http://www.nxtbook.com/nxtbooks/knighthouse/mhb_vol7issue2b
http://www.nxtbook.com/nxtbooks/knighthouse/mhb_vol7issue2a
http://www.nxtbook.com/nxtbooks/knighthouse/mhb_vol7issue1
http://www.nxtbook.com/nxtbooks/knighthouse/mhb_vol7issue1b
http://www.nxtbook.com/nxtbooks/knighthouse/mhb_vol7issue1a
http://www.nxtbook.com/nxtbooks/knighthouse/mhb_vol6issue4
http://www.nxtbook.com/nxtbooks/knighthouse/mhb_vol6issue3
http://www.nxtbook.com/nxtbooks/knighthouse/mhb_vol6issue2
http://www.nxtbook.com/nxtbooks/knighthouse/mhb_vol6issue1
http://www.nxtbook.com/nxtbooks/knighthouse/mhb_2018winter
http://www.nxtbook.com/nxtbooks/knighthouse/mhb_2017fall
http://www.nxtbook.com/nxtbooks/knighthouse/mhb_2017summervol3
http://www.nxtbook.com/nxtbooks/knighthouse/mhb_2017summervol2
http://www.nxtbook.com/nxtbooks/knighthouse/mhb_2017summervol1
http://www.nxtbook.com/nxtbooks/knighthouse/mhb_2017spring
http://www.nxtbook.com/nxtbooks/knighthouse/mhb_2017winter
http://www.nxtbook.com/nxtbooks/knighthouse/mhb_2016fall
http://www.nxtbook.com/nxtbooks/knighthouse/mhb_2016summer
http://www.nxtbook.com/nxtbooks/phoenix/mhb_2016spring
http://www.nxtbook.com/nxtbooks/phoenix/mhb_2016winter_v2
http://www.nxtbook.com/nxtbooks/phoenix/mhb_2016winter
http://www.nxtbook.com/nxtbooks/phoenix/mhb_2015fall
http://www.nxtbook.com/nxtbooks/phoenix/mhb_2015springsummer
http://www.nxtbook.com/nxtbooks/phoenix/mhb_2015winter
http://www.nxtbook.com/nxtbooks/phoenix/mhb_2014fall
http://www.nxtbook.com/nxtbooks/phoenix/mhb_2014summer
http://www.nxtbook.com/nxtbooks/phoenix/mhb_2014spring
http://www.nxtbook.com/nxtbooks/phoenix/mhb_2013fall
http://www.nxtbookMEDIA.com