Modern Home Builder - Winter 2018 - 101
Artistic Finishes introduces new products and
rebrands itself BY KAT ZEMAN
Artistic Finishes might have the soul of a craftsman,
but it also embraces modern technology and innovative ideas
to stay on top of its game.
The St. Paul, Minn.-based company creates custom floor
moldings and accessories for the flooring professional. Its
product line includes a variety of moldings, vents, treads
and risers. While some products are stained by machines,
the majority are still hand-stained by artisans.
"You have to have an artisan eye for color," says Bill Treiber,
technical sales and education manager. "We have many individuals staining one stick at a time. That's virtually unheard
of but that's how we do business."
Artistic Finishes has found success with this hands-on
philosophy for more than 30 years. This year, the company
transformed its brand by merging with Moldings Online,
its sister company, and became one brand under the Artistic
"We decided that from a marketing standpoint it would
be easier to have one company," Treiber says. By marrying
the new technologies and processes of Moldings Online with
Artistic Finishes' craftsmanship, the new brand believes it
is providing its customers with an easier one-stop shop and
creating more efficient processes that allow it to amplify
new product innovation in the flooring market.
Artistic Finishes introduced a new line of core accessories
this year called Enduracor. Durable and waterproof, Enduracor is a versatile solution for a variety of flooring projects.
The product line features an exclusive four-layer design,
making it one of the most technologically advanced flooring
accessories on the market.
"This product has a wood veneer finish which enables
us to do what we do best: to artistically finish that product to complement and work with different manufacturers,"
Treiber says. "For example, if you have an Acacia floor, we
use an Acacia veneer.
"We take that and utilize waterproof adhesives and cusWinter 2018 www.mhb-magazine.com