Modern Home Builder - Winter 2018 - 102
tom blend it to a manufacturer's specific color," he adds. "That's the
essence of Enduracor."
Enduracor's waterproof core fuses high-quality materials with
a thermoplastic, injection molding process to create a waterproof
flooring accessory solution. It promotes water-resistance and flexibility while producing a high bond strength that acts as a sealant
and ensures a reliable hold to withstand typical daily use.
"We're very excited about it," Treiber says. "We know we have a
In addition, its 0.4mm decorative wear-layer has the ability to
complement virtually any flooring line and currently blends with
thousands of manufacturers' flooring lines including hardwood,
WPC, SPC, Rigid Vinyl Core, Laminate, LVP and LVT. Next year,
Enduracor's line will expand to feature more options for thickness.
"We had to do a tremendous amount of testing for this product,"
Treiber adds. "We put it through boiling water and hot ovens, testing it for function and strength."
Using nanotechnology and an ultraviolet curing process, Enduracor's water-resistant finish and exclusive top coat encapsulate
the flooring accessory to prevent water damage and natural wear
and tear. Its resilience against liquids creates a reliable barrier that
shields the entire product.
"It's extremely unique," Treiber says. "It's what separates us from
the competition. There isn't anybody that can duplicate what we
In March, Artistic Finishes introduced another new product. Its
sleek hardwood Euro Stair Nose is an ascetically-versatile flush-design accessory made of solid wood. It is offered in more than 60
species of wood and has a 2mm radius edge, which creates a modern, square look while still providing a highly functional profile.
"Some call it Euro modern Stair Nose," Treiber says. "It's that
clean-cut, sharp-edge look with straight lines, a flat stair nosing
for steps that have a modern-looking profile. We anticipate that
modern trend to continue."
The company wanted to create a classic and sophisticated
product that can be emulated in any modern or traditional flooring installation. With more than 150 different molding profiles,
90 wood species and 15,000 manufacturer flooring lines, Artistic
Finishes offers a wide variety of products to assist in completing
virtually any flooring project.
The stair nose is designed to catch the brunt of foot traffic while
maintaining the overall beauty of each step. Flush stair nosings are
used for glue or nail-down flooring installation methods. Overlap stair nosings are required in floating floor applications to allow
the floor to expand and contract.
Other types of moldings include the quarter round, base shoe,
cove, wall base, T-mold, reducer, threshold and square nose.
Artistic Finishes' prefinished vents, stair treads, risers and starter steps are available in most popular wood species, thousands of
stain colors and special finishes to complement virtually any floor.
Custom vents, treads and risers are also available and quoted by the
company's customer service team.
Artistic Finishes does not sell directly to consumers. As a manufacturer, the company provides wholesale pricing to professionals
working in the flooring industry. They include other manufacturers, distributors, retailers, builders, architects and designers.
Businesses in the residential or commercial flooring industry
can set up a free online account with Artistic Finishes to become
members. Once approved as a member, a business can access the
company's "buy direct" wholesale pricing.
Approved members automatically receive a $1,000 credit line.
They may pay for additional products with a credit card or apply
for additional credit. To protect its members, non-members cannot view pricing.
Artistic Finishes has roughly 3,000 active members, meaning
they order on a regular basis. The company distributes primarily in
the United States and Canada. Some of its members include Galleher Corp., Kraus, Goodfellow, The Master's Craft, ProSource
Wholesale, Herregan Distributors, Palmer Donavin, RiteRug
Flooring, HOM Furniture and Ohio Valley Flooring.
Artistic Finishes takes pride in its craftsmanship, but embraces technology to stay competitive.
www.mhb-magazine.com Winter 2018
Artistic Finishes was awarded a Small Business Success Award this
year from Twin Cities Business magazine in Minnesota. It was honored for its ability to bounce back after the recession by adopting
a lean manufacturing philosophy and continuing to pursue innovative ideas.