Modern Home Builder - Winter 2018 - 47
Green Canopy homes are firmly in the luxury market; however, it seeks to serve a wider economic audience.
construction and permeable surfaces wherever possible.
The lower energy use has made it possible for Green Canopy to start targeting
net-zero energy homes. The company builds
its roofs with enough surface area and the
conduits in place to support a solar panel
array that is large enough to offset the expected energy consumption of that house.
In building energy-efficient homes,
Green Canopy hopes to evoke change
throughout the entire market. The company created the Green Genius Network,
a resource for homebuyers and real estate
agents looking to buy or sell green homes.
The program offers continuing education
classes on green building and sustainable
real estate, and it honors real estate brokers that list, market and sell homes with a
positive ecological and social impact at the
annual Green Genius awards.
Green Canopy is developing a program
that uses a different capitalization structure
to target homebuyers who make 80 percent
of the area's median income. However, in
spite of the more affordable price, the homes
will retain all of the features of Green Canopy's more expensive options, including net
zero energy capability.
In a few years, Fairchild says these lower-cost houses could make up as much as 25
percent of Green Canopy's portfolio. "It's
taken a broad network of people to be able
to make it possible," he explains.
Affordable homes will build on Green
Canopy's effort to solve social problems
through responsible building. "Our cities are
not vibrant if they are only enclaves of the affluent," Fairchild says. "The future will have
even more inclusionary opportunities for
households that wouldn't have considered it
possible to live in a really hot neighborhood
let alone a more sustainably built home." )
All of Green Canopy's homes are built on
spec and priced between the mid-$400,000s
and $1.8 million, depending on size and location. The homes are firmly in the luxury
market; however, the company is seeking
ways to serve a wider economic audience.
/BKL-A Architecture/ worked collaboratively
with Green Canopy on the Lake Oswego development creating a design that met the goals
and specifications of Green Canopy, while
accommodating stringent zoning requirements
of the local jurisdiction. BKL-A provides a professional, cooperative experience in creating
designs for the built environment.
Winter 2018 www.mhb-magazine.com