Modern Home Builder - Winter 2018 - 53
Its founders chose the name "Fleetwood" for the company, after
the Cadillac Fleetwood Brougham luxury vehicle. "The Fleetwood
was symbolic of luxury," he says. The company grew its product
line into more sliding doors, windows, and hinged and pivot doors
for contemporary luxury home architecture.
"It's a pretty vast offering," McCoy says, adding that the company's products are also eco-friendly. Fleetwood makes its windows
and doors from recycled aluminum and glass, with inert coatings
The company is the only one in its class that designs and manufactures specifically for the luxury home market. "Most others
dabble in luxury but that is our focus. Part of that focus is to work
with specialized dealers and we therefore only sell to boutique
dealerships," McCoy adds. "It's all centered around maintaining
and promoting the brand."
Fleetwood has a broad reach. "Wherever there is affluence and
a desire for contemporary architecture, you'll find us," he says,
noting that the company has showrooms in Canada, Mexico and
the Caribbean as well as throughout most of the United States.
"When setting up showrooms, we usually zero in on an area that
appreciates what we offer."
CONTINUING A LEGACY
McCoy is a longtime veteran of Fleetwood. As his father has been its
owner since the 1980s, "I grew up in it," he recalls, explaining that
he worked in the factory and made sales books during the summers.
After graduating from college with a bachelor's degree in management, he returned to work in Fleetwood's sales and architectural departments. "I stayed within that range until a handful of
years ago, when I took over the company," McCoy says.
Fleetwood's success is largely due to its commitment to be "the
Cadillac of sliding doors," he says. "My purpose [has been] really
not only to perpetuate that brand and its strength, but augment it
with additional products."
The family ownership also sets Fleetwood apart. "We're the only
one in the industry not driven by profit," he asserts. "We don't have
a board or shareholders that are demanding dividends. Instead, we
get excited about reinvesting our successes into the company to
benefit our customers and employees."
Fleetwood has watched its competition increase as other companies
try to imitate its products. But the company sets itself apart by offering products that can incorporate large sheets of glass, allowing
its customers to take advantage of the scenic views in their homes.
"The best way to exploit a gorgeous view and keep the weather
out is glass," McCoy says, noting that there are only a few companies in the world that can install large pieces of glass in products
that work in a residence.
Fleetwood also sets itself apart going the extra mile. "We try to
master these little things our competitors will take for granted,"
he says, noting that this has driven the company to build its own
components for its doors and windows.
"If you're a profit-driven company, you don't make your own
hardware," he says, noting that other firms usually have third parties make the components. "We're proud that we're unique and
that we appeal to discriminating buyers."
Fleetwood plans to maintain that commitment as it grows. In
the next three years, the company plans to double its business, but
without compromising its focus on quality.
Instead, the company will focus on improving its operations,
which recently included a multi-million dollar investment in automation and infrastructure. Now, "[We're] able to produce our elite
luxury products a little more quickly," he says. )
Fleetwood takes pride in being unique by building its own components for its doors and windows.
Winter 2018 www.mhb-magazine.com