Modern Home Builder - Winter 2018 - 62
company has made an effort to provide office facilities within its
building. Many projects include conference rooms and areas with
office equipment to help tenants work remotely.
If those amenity packages sound more like an upscale hotel
than an apartment complex, it's because ZOM tries to appeal to
millennials and empty nesters looking for a resort-style community. "When we engage interior designers to help us amenitize
our spaces, we pull largely from the hotel industry because we
want our designers and managers to think more from the perspective of a hospitality designer than a traditional apartment
manager," West says.
As permitting becomes more difficult, available land becomes
scarce and construction costs rise, it will become more difficult
to maintain that level of rental housing at an affordable price
point. ZOM is responding to that challenge by diversifying its
portfolio with both senior housing projects for active retirees
and assisted living.
It also sees potential in microhousing - projects with more
compact units of between 300 and 600 square feet comparable to a
luxury hotel room with a kitchenette. The projects would be located in pedestrian-friendly areas with access to public transportation
to negate the need to build a garage. "Never in modern history has
a car been less important that it is right now," West says. )
Next year, ZOM plans to break ground on a 41-story high-rise in the Dallas Arts
District, within walking distance of many commercial and cultural attractions.
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