Modern Home Builder 2018 - Volume 6, Issue 2 - 76
Tricia Riggin Photography
Country Joe Homes
Country Joe Homes is dedicated to providing high-quality homes, as well as quality
jobs and partnerships.
people in place so when things started pickup up we were able to
have a few good years because we had the people in place."
With the housing market hot once again, the competition has
returned. There are now about five small builders in Country Joe's
area, some of which Miller says are trying to undercut the market by offering homes at lower quality. Country Joe has countered
that by pursuing its own developments so that it can control the
quality of its homes, with most selling for between $400,000 and
$800,000. "I think we have some of the best-performing houses
with the products we use in the price range we sell," Miller adds.
The strategy has made Country Joe busier than it's ever been in
its nearly 20-year history. The company is on pace to complete 70
homes this year and Miller says its quality has never been better.
It uses products such as Arrow Ceilings to seal air leaks and better
retain heat. "As everybody gets busier and everything gets more
expensive, we want to make sure we have the processes in place to
offer a higher standard," Miller states.
Country Joe's newest innovation is the result of a partnership
with Dakota Electric Association, a Minnesota-based energy cooperative.Through a pilot program, the company is introducing highly efficient electric thermal storage water heaters that draw excess
energy produced by solar panels to heat water, which is then stored
in an insulated tank designed for low heat loss. Eventually, Country
Joe will install 80 water heaters in its Legacy development, a project in Lakeville. "It's the first one in the country that is going to try
that," Miller touts.
Although Country Joe continues to innovate, it's not looking
to get any bigger at this time. Miller wants to stay in the 50 to 70
homes annual range so that it can best serve its local buyers. "We're
not looking at being the biggest in the metro [area], we're looking
at being the best," he says. "We're in this for the long haul and we
just want to do a good job and make a good living at it." )
www.mhb-magazine.com Volume 6, Issue 2