Manufacturing Today - September/October 2016 - 124

Innocor Inc.
www.innocorinc.com / HQ: West Long Branch, N.J. / Employees: 2,000 / Specialty: Flexible
foam / Carol Eicher, president and CEO: "We make decisions based on data, not on whims."

Northeast

innocor specializes in
flexible foam mattresses,
and says it has brought
innovation to the market.

Sweet Dreams

innocor is using its supplier relationships to drive
innovation in the mattress market. by tim o'connor
There are a lot of ways to measure
a successful merger. Some might
look at revenue while others put a
priority on marketshare. At Innocor
Inc., the company thinks about its
formation from the merger of two
smaller flexible foam manufacturers in terms of its internal operation
as well as the external.
One of the biggest testaments to
that successful transition is that employees no longer refer to the legacy
companies from which Innocor was
born, according to President and
CEO Carol Eicher. When the merger
124

manufacturing-today.com SEPTEMBER/OCTOBER 2016

occurred in 2014, the new company
wanted to be seen as the combination of two great companies - Sleep
Innovations and Flexible Foam Products - and leadership believed a new
name would reinforce that idea both
with customers and employees. "We
didn't want either one of our employee groups to feel one had acquired the
other," Eicher explains.
The merger came about after private equity firm Sun Capital acquired
both Sleep Innovations and Flexible
Foam Products. The foam market
is an attractive space with strong

growth opportunity and Sun Capital realized combining the two foam
manufacturers would create a larger
infrastructure with more resources
to drive innovation and sales. The
foam market had already seen extensive restructuring in recent years.
Mattress companies Seta and Simmons have had a common ownership
since 2009, Tempur-Pedic and Sealy
Corp. merged to form Tempur Sealy
in 2013, and retailer Mattress Firm
completed a takeover of competitor
Sleepy's earlier this year.
Eicher joined Innocor in May 2014
shortly after the merger began. Since
that time, she says the newly combined
company has exceeded its promise and
become one of the largest foam manufacturers in the United States and one
of the biggest players in the foam mattress market. "We've actually been


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Table of Contents for the Digital Edition of Manufacturing Today - September/October 2016

Contents
Manufacturing Today - September/October 2016 - Cover1
Manufacturing Today - September/October 2016 - Cover2
Manufacturing Today - September/October 2016 - 1
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