Manufacturing Today - September/October 2016 - 138

CCM Hockey
www.ccmhockey.com / HQ: Montreal / Employees: 170 / Specialty: Hockey equipment / Philippe Dube,
president: "We have the momentum right now; we only have one way to go if we do it right."

International

Hockey Life

ccm is positioned as one of the largest hockey equipment
manufacturers in the world. by stephanie crets

ccm is investing in a new erp
system to link its global
business and generate
efficiency gains.

CCM Hockey is a company and a
brand completely dedicated to hockey. Not only is it one of the largest
hockey equipment manufacturers
in the world, but all the employees -
no matter what their position in the
company - live and breathe hockey
every day. "Everyone plays or just enjoys being a fan of hockey," President
Philippe Dube says. "I started a bit too
late in my life to be a good hockey player, but I play in a league in Montreal
every Wednesday night. I'm not going
to be pro anytime soon."
Up until five years ago, the compa138

manufacturing-today.com SEPTEMBER/OCTOBER 2016

ny's sales were dominated by the Reebok brand. But, according to Dube,
it's now almost 100 percent CCM.
CCM was founded in 1899 and originally known as Canada Cycle & Motor
Company. But the market for bicycles
in Canada began to rapidly decline in
1905 thanks to market saturation and
seasonal issues. At the same time, ice
hockey was growing rapidly in popularity. CCM decided to dedicate its
business to the sport, launching CCM
Automobile Skate and dominating the
hockey skate business for 30 years.
Since the split from the Reebok

brand, Dube has tripled CCM's profits in three-and-a-half years. Now,
the company is investing in a new
enterprise resource planning (ERP)
system to link all CCM businesses
globally. Because everyone has different product codes, it won't go live
until January 2017 to ensure complete success. The new system will
generate efficiency gains, consolidate procurements and allow for easier vendor management.
"I'm looking forward to that because we have a dealer-first strategy that we implemented three years


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Table of Contents for the Digital Edition of Manufacturing Today - September/October 2016

Contents
Manufacturing Today - September/October 2016 - Cover1
Manufacturing Today - September/October 2016 - Cover2
Manufacturing Today - September/October 2016 - 1
Manufacturing Today - September/October 2016 - 2
Manufacturing Today - September/October 2016 - Contents
Manufacturing Today - September/October 2016 - 4
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