Manufacturing Today - September/October 2016 - 38

MAAX Spas
www.maaxspas.com / HQ: Chandler, Ariz. / Employees: 240 / Services: Hot tubs / John
Johnson, president: "If our competition gets better and raises the bar, then it's a great opportunity."

West

To the MAAX

maax spas maintains quality and manages its fast growth
with the help of lean manufacturing tools. by angela forsyth

maax spas has doubled its size
in less than two years, and
sees greater opportunities in
the future.

Big changes have been afoot for
Chandler, Ariz.-based MAAX Spas.
The hot tub manufacturer doubled its
size in less than two years with marketshare gains and a major acquisition. As MAAX Spas navigates its way
through this significant expansion,
running a tight ship is more important than ever, especially in an industry
packed with over 50 competitors.
"We have some competitors who
make beautiful hot tubs," President
John Johnson notes. "I'm really proud
of the industry because it's come a
long way in the last 10 years." Accord38

manufacturing-today.com SEPTEMBER/OCTOBER 2016

ing to Johnson, there is a high level
of consistency and quality in products across the board in this category,
which means there are many companies worth competing with. "It's
not necessarily a challenge for us; it's
more of an opportunity," he adds. "If
our competition gets better and raises
the bar, then that's a great opportunity for us to challenge ourselves in the
expanding market.
"Our main challenge over the last
18 months has been the acquisition
and growth of the company," Johnson
continues. In December 2014, MAAX

Spas bought L.A. Spas in a multimillion-dollar purchase, adding it to the
company's large portfolio of brands
that includes MAAX Collection, California Cooperage, Elite Spas, PowerPool and Vita Spa. Vita Spa was acquired in 2009. Following the most
recent acquisition, L.A. Spas' operations were completely consolidated
into the company's 100,000-squarefoot facility in Chandler, making
MAAX Spas one of the largest hot tub
and swim spa manufacturers in North
America. Consequently, the number
of employees jumped from 125 to 240.


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Table of Contents for the Digital Edition of Manufacturing Today - September/October 2016

Contents
Manufacturing Today - September/October 2016 - Cover1
Manufacturing Today - September/October 2016 - Cover2
Manufacturing Today - September/October 2016 - 1
Manufacturing Today - September/October 2016 - 2
Manufacturing Today - September/October 2016 - Contents
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