Manufacturing Today - September/October 2016 - 40

Primary Color
www.primarycolor.com / HQ: Costa Mesa, Calif. / Employees: 350 / Vincent Randazzo, CEO:
"Primary has positioned itself as a leader through dedication to print innovation, quality and service."

West

Primary
Focus

primary color delivers
visual marketing solutions
that live up to clients'
expectations every time.
by chris petersen
No matter how digital the world
becomes, there will always be a place
for printing services to create visual
solutions that are more tangible than
digital materials. At the same time,
innovative visual solutions providers
such as California-based Primary Color are leveraging their technological
expertise to elevate the printing process and create marketing materials
that create an impact no digital display can match.
Founded in 1984, Primary Color has
become one of the leading providers
of print media products and solutions
for a wide variety of clients in the
retail, entertainment, automotive,
restaurant, events and exhibit segments. CEO Vincent Randazzo says
the company's drive to be on the cutting-edge of technology and provide a
complete solution for its customers'
needs have been the catalysts for its
prolonged success.
"Primary has positioned itself as
an industry leader through its dedication to print innovation, quality
and service," he says. "By focusing on
technology, Primary analyzes traditional workflows, recommends improvements and develops and implements modern, systems-driven print
solutions. Primary provides a turnkey
service across all pre-media, print and
web-based technologies to simplify
marketing execution."
40

manufacturing-today.com SEPTEMBER/OCTOBER 2016

primary color ensures
its leadership position by
delivering on customers'
definition of success.

Whether the project calls for simple
retail signage or transforming a hotel
into a scene from the zombie apocalypse, Primary Color has proven itself
to be a premier visual solutions provider. Randazzo says the company continues to aim to be the best in the business
by focusing on living up to the lofty
definition of success its clients have.

Delivering Quality
Primary Color's customer base includes some of the biggest retailers,

restaurant chains, event exhibitors
and advertising agencies. Although
the marketing products they need
may differ, Randazzo says they all expect the same level of service from
Primary Color. "They expect shorter
lead times, lower costs, higher quality and on-time deliveries," he says.
"They define quality as the consistent
and effective execution of their respective projects."
With practically no margin for error, Primary Color has to be able to


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Table of Contents for the Digital Edition of Manufacturing Today - September/October 2016

Contents
Manufacturing Today - September/October 2016 - Cover1
Manufacturing Today - September/October 2016 - Cover2
Manufacturing Today - September/October 2016 - 1
Manufacturing Today - September/October 2016 - 2
Manufacturing Today - September/October 2016 - Contents
Manufacturing Today - September/October 2016 - 4
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Manufacturing Today - September/October 2016 - Cover3
Manufacturing Today - September/October 2016 - Cover4
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