Manufacturing Today - September/October 2016 - 41

Primary Color

deliver clients' projects within those exacting standards
every time. Fortunately, Randazzo says, the company's
in-house capabilities and technological edge allow it
to deliver on its promises. "Primary creates cost- and
time-saving benefits by manufacturing and hosting all
critical products and services under one corporate roof,
while providing color-managed outputs that ensure
brand consistency for our clients across all print media
materials," he says.
"Primary Color has positioned itself to provide flexible
capacity - from one piece to 1 million pieces - and improved lead times to satisfy clients' speed to market requirements under one roof," Randazzo adds. "Providing
this level of execution and at the same time guaranteeing
color consistency across all printing devices, stocks and
substrates is what we believe sets us apart."
"Primary Color provides scalable manufacturing solutions, including a manufacturing facility in China to service international demands," Randazzo continues.

West

terior, Primary Color's design and fabrication team
created a saddle that would sit on the roof, holding an
eight-foot cross and a banner that covered the hotel's
signage. Building wraps also gave the hotel the appearance of a graffiti-covered abandoned building, and a
fake freeway sign was installed with faux graffiti that
read, "Fear Begins Here."
"Primary Color's attention to detail in design, fabrication and installation formed into a fascinating,
encompassing experience, enjoyed by guests and
passers-by and a constant subject of talk during Comic-Con," the company says.
With these and many other projects over the years, Primary Color has demonstrated its dedication to serving
its clients' needs, and Randazzo says the company aims
to continue improving. "We are committed to client relationships and continue to invest in people, technology
and equipment that ensure and support clients' expectations for shorter lead times, lower costs, higher quality
and on-time delivery solutions," he says. mt

Primary Projects
As befits a company of its expertise and capabilities, examples of Primary Color's work has been found at some
of the biggest venues and events on the West Coast. For
example, the company was tasked with creating a new
identity for MillerCoors at Angel Stadium in Anaheim.
Primary Color was given one month to design, fabricate
and install the new environmental branding of the stadium's Coors Light Cold Zone, which included adhesive
graphics, refinishing the elevator shaft, installing new
awnings and installing a nine-screen video wall.
Working closely with subcontractors and in-house engineers, Primary Color's project managers stayed on-site
for the month-long process, overseeing the build-out of a
new party deck as well as installing new signage and lighting throughout the area. The company says the newly rebranded Coors Light Cold Zone has become "an absolute
'must-do' activity when visiting Angel Stadium."
Another example of the company's ability to transform spaces happened at San Diego Comic-Con last year,
when Primary Color was hired to transform the Hilton
Gaslamp Hotel into an interactive experience based on
AMC's new "Fear the Walking Dead" series. Converting
the exterior of the hotel into a scene of zombie mayhem
included building a temporary replica of an abandoned
church besieged by the living dead, as seen in the first episode of the series.
Careful not to drill any holes in the building's exSEPTEMBER/OCTOBER 2016 manufacturing-today.com

41


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Table of Contents for the Digital Edition of Manufacturing Today - September/October 2016

Contents
Manufacturing Today - September/October 2016 - Cover1
Manufacturing Today - September/October 2016 - Cover2
Manufacturing Today - September/October 2016 - 1
Manufacturing Today - September/October 2016 - 2
Manufacturing Today - September/October 2016 - Contents
Manufacturing Today - September/October 2016 - 4
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Manufacturing Today - September/October 2016 - Cover3
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