Manufacturing Today - September/October 2016 - 54

Lincoln Industries
www.lincolnindustries.com / HQ: Lincoln, Neb. / Specialty: Metal finishing / Marc LeBaron,
CEO and chairman: "We can take on major projects our competitors cannot handle."

Midwest

lincoln industries uses america's
largest nickel chrome plating line
for running many large class 8
truck parts.

Strong as Metal

lincoln industries leads its market with finishing services. by alan dorich
Lincoln Industries' business may
center on metal, but its values are
critical to its success, CEO and Chairman Marc LeBaron says. "Every good
company has a set of values they post
on the wall, but very few of them live
and breathe those values and quantify
them in their work," he says.
However, "That's something we've
gotten very good at," he asserts.
"We're known for our commitment to
our people, the culture and the organization, [and our] focus on relationships, trust and honesty."
Based in Lincoln, Neb., Lincoln Industries is the largest metal-finishing
company in North America. The company started operations as Lincoln
54

manufacturing-today.com SEPTEMBER/OCTOBER 2016

Plating Co. in 1952. "It was a very typical, small job shop," LeBaron explains.
"People would bring in teapots or car
parts and we would refinish them and
send them back."
During the 1960s, Lincoln Plating
began doing commercial work for
small manufacturers in Nebraska. But
with the passage of the Clean Water
Act in 1972, the company saw its industry change, with the addition of
more environmental regulations.
"That had a pretty profound effect
on all plating companies," LeBaron
says. "They went from being a relatively unregulated industry to one of
the most regulated industries in the
United States."

A Business Evolution
Lincoln Plating adjusted to the changes and moved to a new 50,000-squarefoot facility in Lincoln. But the company had to expand its client base in
order to cope with the costs of waste
treatment and its infrastructure.
"Most plating companies back then,
and even today, are really localized,"
LeBaron says. "Lincoln started focusing on larger companies [and doing]
things that a local plater couldn't do."
This appealed to the company's
customers, who appreciated working
with a company that was environmentally compliant. "In the mid- to
late-1980s, we started focusing on
becoming a national supplier to large


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Table of Contents for the Digital Edition of Manufacturing Today - September/October 2016

Contents
Manufacturing Today - September/October 2016 - Cover1
Manufacturing Today - September/October 2016 - Cover2
Manufacturing Today - September/October 2016 - 1
Manufacturing Today - September/October 2016 - 2
Manufacturing Today - September/October 2016 - Contents
Manufacturing Today - September/October 2016 - 4
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Manufacturing Today - September/October 2016 - Cover3
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