Manufacturing Today - September/October 2016 - 81

Raw Thrills Inc.
Midwest

www.rawthrills.com / 2015 sales: $45 million / HQ: Skokie, Ill. / Employees: 70 / Specialty:
Arcade video games / Eugene Jarvis, president: "Everybody wants to be thrilled!"

Game Masters

raw thrills give gamers experiences that they
won't find at home. by alan dorich

over the years, raw thrills
has developed more than 40
games including "jurassic
park arcade."

It's not common for a job to ask
you to get in touch with your inner
child, but the people at Raw Thrills
Inc. do that every day, President
Eugene Jarvis says. "We have to put
ourselves in that mindset to see what
is exciting, what is entertaining and
what is fun," he says.
Based in Skokie, Ill., Raw Thrills
develops arcade video games. Jarvis
co-founded Raw Thrills in 2001 after working for Midway Games. But
the firm started operations during
a tough time in the arcade business,
due to the boom in video game consoles that could be played at home.
"I remember waking up three
weeks after we started the company

in a cold sweat, saying, 'What are we
doing?'" Jarvis recalls. "The XBOXes
and PlayStations were killing us."
Raw Thrills' industry has enjoyed
a strong turnaround since then.
"We realized we had to provide a
unique experience not available in
the home. There's a universal appeal to playing a game with physical
elements like driving pedals, steering wheels, a motorcycle you can
lean on and a ski game where you're
jumping around instead of sitting on
the couch," he explains.
"It's allowed us to create much
more compelling games," he says.
Over the years, Raw Thrills has developed over 40 games, including

its latest releases, "Jurassic Park Arcade" and "MotoGP."
"MotoGP features all the real
tracks and racing teams of the legendary worldwide motorcycle road
racing circuit, and an amazing motion simulator that lets kids of all
ages feel the rush of a world class motorcycle race," Jarvis says.

Satisfied Customers
Raw Thrills' customer base is different today from the one that existed
in the earlier days of video games,
Jarvis notes. "The classic, old school
arcades have closed down," he says,
noting that many of Raw Thrills'
games are in family entertainSEPTEMBER/OCTOBER 2016 manufacturing-today.com

81


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Table of Contents for the Digital Edition of Manufacturing Today - September/October 2016

Contents
Manufacturing Today - September/October 2016 - Cover1
Manufacturing Today - September/October 2016 - Cover2
Manufacturing Today - September/October 2016 - 1
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Manufacturing Today - September/October 2016 - Contents
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