Manufacturing Today - September/October 2016 - 84

Whirlpool Corporation
www.whirlpool.com / James Keppler, VP of integrated supply chain and quality: "We are
proud of the fact that we are the only U.S.-based appliance company that has really never left the U.S."

Midwest

of our orders come in from various
retail and contract customers."

Growth Spurt

whirlpool is improving
employee satisfaction by
driving employee involvement
in decision making.

Prime Example

whirlpool provides best-in-class appliances by
optimizing its operations. by eric slack
In the world of home appliances, few companies are as well established as the Whirlpool Corporation. Based in Benton Charter
Township, Mich., Whirlpool Corporation is a leading American
multinational manufacturer and
marketer of home appliances.
Founded in 1911, the company has
annual revenue of approximately
$21 billion, 97,000 employees, and
more than 70 manufacturing and
technology research centers around
the world.
Today, the company's brands include Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Gladiator
84

manufacturing-today.com SEPTEMBER/OCTOBER 2016

GarageWorks, Inglis, Estate, Brastemp, Bauknecht, Indesit, Hotpoint
and Consul. In the United States,
Whirlpool has manufacturing facilities located in Iowa, Oklahoma,
Tennessee and Ohio.
"We do about $11 billion in annual
sales in the North American region,
and we have an integrated supply
chain at Whirlpool," Vice President
of Integrated Supply Chain and
Quality James Keppler explains.
"My organization has responsibility
for all inbound and outbound logistics, quality control, order intake
and continuous improvement. We
also have two call centers where all

Over the last four years, Whirlpool
has been in an expansion cycle. It has
added some plants, and it has expanded others.
"Recently, we completed an expansion in Greenville, Ohio that doubled
the size of the plant," Keppler says.
"We also announced an expansion
of our Findlay, Ohio plant as well as
opening a distribution center in Chicago last fall. There are additional
changes that we will be announcing,
and all of these moves have come
about in response to growth in customer demand."
One of its new facilities is based in
Cleveland, Tenn. It was designed to
replace a campus that had older facilities and multiple buildings.
"When we built the new facility, we
started with a clean sheet and worked
on optimal flow to create a state-ofthe-art facility that meets environmental criteria," Keppler says. "When
we moved equipment, we focused on
cultural change, training our people
on best practices. We even had a ceremony where we wrote down old habits we wanted to move away from and
buried them in the concrete. That was
a symbolic way to start fresh."
Whirlpool has been focusing on
driving employee involvement in decision making. Moving away from a
hierarchical shop supervision environment, Whirlpool now favors more
self directed and autonomous work
teams. This is helping the company to
improve employee satisfaction.
"In total, we employ about 23,000
people in North America," Keppler
says. "As we've been in our expansion cycle, we've seen an improved
economy and lower unemployment


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Table of Contents for the Digital Edition of Manufacturing Today - September/October 2016

Contents
Manufacturing Today - September/October 2016 - Cover1
Manufacturing Today - September/October 2016 - Cover2
Manufacturing Today - September/October 2016 - 1
Manufacturing Today - September/October 2016 - 2
Manufacturing Today - September/October 2016 - Contents
Manufacturing Today - September/October 2016 - 4
Manufacturing Today - September/October 2016 - 5
Manufacturing Today - September/October 2016 - 6
Manufacturing Today - September/October 2016 - 7
Manufacturing Today - September/October 2016 - 8
Manufacturing Today - September/October 2016 - 9
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Manufacturing Today - September/October 2016 - 97
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Manufacturing Today - September/October 2016 - 99
Manufacturing Today - September/October 2016 - 100
Manufacturing Today - September/October 2016 - 101
Manufacturing Today - September/October 2016 - 102
Manufacturing Today - September/October 2016 - 103
Manufacturing Today - September/October 2016 - 104
Manufacturing Today - September/October 2016 - 105
Manufacturing Today - September/October 2016 - 106
Manufacturing Today - September/October 2016 - 107
Manufacturing Today - September/October 2016 - 108
Manufacturing Today - September/October 2016 - 109
Manufacturing Today - September/October 2016 - 110
Manufacturing Today - September/October 2016 - 111
Manufacturing Today - September/October 2016 - 112
Manufacturing Today - September/October 2016 - 113
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Manufacturing Today - September/October 2016 - 122
Manufacturing Today - September/October 2016 - 123
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Manufacturing Today - September/October 2016 - 125
Manufacturing Today - September/October 2016 - 126
Manufacturing Today - September/October 2016 - 127
Manufacturing Today - September/October 2016 - 128
Manufacturing Today - September/October 2016 - 129
Manufacturing Today - September/October 2016 - 130
Manufacturing Today - September/October 2016 - 131
Manufacturing Today - September/October 2016 - 132
Manufacturing Today - September/October 2016 - 133
Manufacturing Today - September/October 2016 - 134
Manufacturing Today - September/October 2016 - 135
Manufacturing Today - September/October 2016 - 136
Manufacturing Today - September/October 2016 - 137
Manufacturing Today - September/October 2016 - 138
Manufacturing Today - September/October 2016 - 139
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Manufacturing Today - September/October 2016 - 141
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Manufacturing Today - September/October 2016 - 168
Manufacturing Today - September/October 2016 - Cover3
Manufacturing Today - September/October 2016 - Cover4
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