Manufacturing Today - September/October 2016 - 98

Exel North America Inc.
www.kremlinrexson-sames.com / Revenue: $100 million to $500 million / North American
Headquarters: Plymouth, Mich. / Employees: 150 / Specialty: Painting and dispensing solutions

Midwest

company manufactures include dispensing equipment for sound deadeners for cars, sealing solutions, gluing
solutions for vehicles and robotic and
manual paint applicators.
Exel North America works with a
number of major automotive OEMs.
For example, Exel North America provides cost-saving and quality improvement solutions for General Motor's
paint and body shop, while automotive
component supplier Magna utilizes
Exel North America's painting equipment for its bumpers and plastic parts.
"Our focus is on the end-users,"
Kremer says. "We set up their manufacturing process in our paint or dispense
labs and can then transfer it to the customer's manufacturing environment."
exel north america's r&d
teams are dedicated to
helping the company remain
a leader in dispensing and
painting technology.

End-User Focus

exel north america brings innovative solutions
to a variety of industries. by stephanie crets
Whether an automotive OEM
needs to add a coat of paint to a car
body or a cabinetmaker needs to add a
varnish to a cabinet, Exel North America manufactures a variety of spray
painting and dispensing solutions
for a wide range of industries. Exel
North America is part of privately
owned Kremlin Rexson-Sames, based
in Paris, France, which owns a variety
of companies, all of them supporting
the same purpose: the dispensing and
spraying of liquids thick or thin for
various markets.
"That is the common thread that
runs through the different divisions,"
Director of Sales Steve Coats says.
"We manufacture spray painting and
98

manufacturing-today.com SEPTEMBER/OCTOBER 2016

material dispensing solutions, automated or manual. Anything that
pumps or sprays a liquid thick or thin,
that's what we do - virtually anything
that needs a coating applied to it
during the manufacturing process."
"The fact that we manufacture paint
and dispense solutions sets us apart,"
Vice President of Automotive Marketing and Sales Greg Kremer adds.
"There are a lot of companies that do
one or the other but we do both. We
concentrate on the application end.
That is our core competency."
Coats and Kremer are based in Exel
North America's headquarters in
Plymouth, Mich., and run the automotive sales group. Some of the items the

Always Improving
Exel North America operates an automotive paint and dispense lab at
its Plymouth office that can simulate the production environment of
its end-users. Its R&D teams around
the world are driven to ensure the
company remains the leader in dispensing and painting technology.
"Exel North America is well positioned as a technology leader in
painting and dispensing for the automotive industry as we are in direct contact with the end users and
can easily transfer their needs to our
R&D teams and labs," Kremer notes.
"Our customers' needs are always
changing so it's important for us to
have these capabilities. We're always adapting to market conditions
here and around the world."
Applying materials, especially
paint, is a very expensive part of
the manufacturing process no matter where a company is based, so
by making the application process
more efficient, Exel North America
can save companies money. "Our


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Table of Contents for the Digital Edition of Manufacturing Today - September/October 2016

Contents
Manufacturing Today - September/October 2016 - Cover1
Manufacturing Today - September/October 2016 - Cover2
Manufacturing Today - September/October 2016 - 1
Manufacturing Today - September/October 2016 - 2
Manufacturing Today - September/October 2016 - Contents
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Manufacturing Today - September/October 2016 - Cover3
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