Manufacturing Today - November/December 2016 - 112

Steel Craft Corp.
www.steelcraftwi.com / Headquarters: Hartford, Wis. / Employees: 230 / Tom Verbos, president: "Undoubtedly the strongest advantage is our people and our desire to serve our clients."

Midwest

tinuous improvement and this will
allow Steel Craft to continue to play
a vital role in its customers' manufacturing operations.

Serving Customers

celebrating its 40th anniversary,
steel craft credits employees'
fortitude for its success.

Strong as Steel

steel craft's abilities allow it to be an extension of clients' operations. by chris petersen

When Steel Craft Corp. opened
its doors for the first time in 1976, the
company consisted of two people and
a 2,000-square-foot facility. That's
a long way from where the company
is 40 years later, with more than 200
employees and a 365,000-squarefoot, state-of-the-art manufacturing
facility that continues to grow. President Tom Verbos says the key to the
company's success is rooted in the
dedication of its people and their desire to meet customers' metal fabrication, stamping and coating needs in
any way possible.
From its base of operations in Hartford, Wis., Steel Craft specializes
in working with customers across a
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wide range of industries to fabricate
components and see them all the
way through to painting, assembly,
packaging and delivery. According to
Verbos, the variety of customers the
company serves has been a major reason why Steel Craft has been able to
survive numerous ups and downs in
the manufacturing sector. "We've got
a nice diverse mix of clients, and that
really allows us to stay successful even
in challenging times," he says.
As the company celebrates its 40th
anniversary this year, Steel Craft continues to focus on the things that have
made it successful. Verbos says the
company is ensuring that the company never loses sight of its goal of con-

First and foremost among the
strengths Steel Craft offers to its customers is the fortitude of its employees, Verbos says. "Undoubtedly the
strongest advantage is our people and
our desire to serve our clients," he says.
"Without good people and an attitude
to delight our clients, we would not enjoy the type of long-term success that
we have with our customers."
Backing up that dedication is the
broad range of capabilities and technologies Steel Craft brings to bear
for its customers. The company says
it has the capabilities to take a customer's drawing or rendering and
make it a reality, and its engineering
team works with customers to identify opportunities to reduce costs or
develop enhancements to quality and
manufacturability with their designs.
Once the design is optimized, Steel
Craft offers services including laser
cutting, tube forming, brake forming
up to 350 tons, roll forming, welding
(both manual and robotic processes
for MIG, TIG and Plasma), machining, stamping, finishing and assembly.
Steel Craft provides all of these services with some of the most advanced
and sophisticated equipment in the
industry, and Verbos says the company continues to invest in that technology. He says the company recently invested in a new 6,000-watt fiber laser
system, an additional "big bed" CO2
laser and a new machining center to
provide Steel Craft with greater manufacturing efficiency and flexibility.
"Those are just some of the latest investments that have been made in the
second half of the year," Verbos says.

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