Manufacturing Today - November/December 2016 - 112
Steel Craft Corp. www.steelcraftwi.com / Headquarters: Hartford, Wis. / Employees: 230 / Tom Verbos, president: "Undoubtedly the strongest advantage is our people and our desire to serve our clients." Midwest tinuous improvement and this will allow Steel Craft to continue to play a vital role in its customers' manufacturing operations. Serving Customers celebrating its 40th anniversary, steel craft credits employees' fortitude for its success. Strong as Steel steel craft's abilities allow it to be an extension of clients' operations. by chris petersen When Steel Craft Corp. opened its doors for the first time in 1976, the company consisted of two people and a 2,000-square-foot facility. That's a long way from where the company is 40 years later, with more than 200 employees and a 365,000-squarefoot, state-of-the-art manufacturing facility that continues to grow. President Tom Verbos says the key to the company's success is rooted in the dedication of its people and their desire to meet customers' metal fabrication, stamping and coating needs in any way possible. From its base of operations in Hartford, Wis., Steel Craft specializes in working with customers across a 112 manufacturing-today.com NOVEMBER/DECEMBER 2016 wide range of industries to fabricate components and see them all the way through to painting, assembly, packaging and delivery. According to Verbos, the variety of customers the company serves has been a major reason why Steel Craft has been able to survive numerous ups and downs in the manufacturing sector. "We've got a nice diverse mix of clients, and that really allows us to stay successful even in challenging times," he says. As the company celebrates its 40th anniversary this year, Steel Craft continues to focus on the things that have made it successful. Verbos says the company is ensuring that the company never loses sight of its goal of con- First and foremost among the strengths Steel Craft offers to its customers is the fortitude of its employees, Verbos says. "Undoubtedly the strongest advantage is our people and our desire to serve our clients," he says. "Without good people and an attitude to delight our clients, we would not enjoy the type of long-term success that we have with our customers." Backing up that dedication is the broad range of capabilities and technologies Steel Craft brings to bear for its customers. The company says it has the capabilities to take a customer's drawing or rendering and make it a reality, and its engineering team works with customers to identify opportunities to reduce costs or develop enhancements to quality and manufacturability with their designs. Once the design is optimized, Steel Craft offers services including laser cutting, tube forming, brake forming up to 350 tons, roll forming, welding (both manual and robotic processes for MIG, TIG and Plasma), machining, stamping, finishing and assembly. Steel Craft provides all of these services with some of the most advanced and sophisticated equipment in the industry, and Verbos says the company continues to invest in that technology. He says the company recently invested in a new 6,000-watt fiber laser system, an additional "big bed" CO2 laser and a new machining center to provide Steel Craft with greater manufacturing efficiency and flexibility. "Those are just some of the latest investments that have been made in the second half of the year," Verbos says.
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