Manufacturing Today - November/December 2016 - 113

Steel Craft Corp.

Midwest

Performance With People
Although the company's technology and equipment is
state-of-the-art, Steel Craft understands that technology
is nothing without the right people behind it. Vice President and General Manager Kelly Wendorff says Steel
Craft is active in nurturing the next generation of personnel because the labor pool is shrinking year by year.
"Some of the biggest challenges we have are continuing
to find and develop skilled labor," he says.
To ensure that the company continues to have the best
and brightest people in the industry to serve its customers, Steel Craft is focused on providing a good working
environment. Wendorff says the company offers special
summer hours to give employees more control over their
work/life balance, and it also has stepped up internal
training efforts to hone employees' skills. Wendorff says
there's more to keeping employees satisfied than wages,
although Steel Craft continues to offer competitive wages. "It's not all a dollar investment, it's time and energy as
well," he says.
This includes giving employees a direct conduit to
the company's upper management to share feedback
and discuss any challenges or opportunities for improvement. Wendorff says he and Verbos spend a lot of
their time meeting with employees at all levels of the
company and talking to them. "A lot of companies say
they have an open-door policy, but our doors are truly
open 24/7," he says.
When it comes to encouraging the next generation of
the industry, Steel Craft has focused on working with
local high schools and colleges to promote careers in
manufacturing. Wendorff says the company is establishing two new internship programs, and recently
more than 70 high school juniors toured Steel Craft's
facility to get them interested in manufacturing. He
says the company also will be starting a new program
this fall with a local technical college to provide brake
press training at its facility.

steel craft is dedicated to
providing a good working
environment.

Craft will continue to look for ways to maintain its growth
of more than 10 percent per year by finding new strategic
clients with diverse product needs. Thanks to the company's ability to provide full product lifecycle support, Steel
Craft is in a good position for the future. mt

Extending Its Reach
Verbos says Steel Craft is proud to serve as an extension
of its customers' own operations, thanks to its capabilities as well as the capabilities of its sister companies such
as Capitol Stamping and Hartford Finishing. "We can
help clients from concept to prototype to soft tool production to hard tool production based on their needs and
change the product as the client needs," he says.
With the support of its supply base, Verbos says, Steel
NOVEMBER/DECEMBER 2016 manufacturing-today.com

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Table of Contents for the Digital Edition of Manufacturing Today - November/December 2016

Table Of Contents
Manufacturing Today - November/December 2016 - Cover1
Manufacturing Today - November/December 2016 - Cover2
Manufacturing Today - November/December 2016 - 1
Manufacturing Today - November/December 2016 - Table Of Contents
Manufacturing Today - November/December 2016 - 3
Manufacturing Today - November/December 2016 - 4
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Manufacturing Today - November/December 2016 - Cover3
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