Manufacturing Today - November/December 2016 - 154

Northeast

ElectroCraft

pand its training efforts so that its
team is better educated on the products and
applications that
clients require.

have a big impact on the market, as
the motor design was optimized to
perform with peak efficiency at more
traditional motor speeds, offering
significant advantages to customers, not only in torque
but also in reliability and
overall cost.
In June, it released the

"This customer focus is
augmented in our design
centers where we utilize this
electrocraft uses customer
feedback to develop its
customer feedback to develnext-generation products.
op next-generation products
that are truly differentiated in the
new ElectroCraft Torquemarketplace and that address the imPower Enhanced, Size 11 stepper
mediate and future needs of our cusmotor (TPE11) and the ElectroCraft
tomer base," Karsonovich says.
AxialPower Plus Enhanced, Size 11
Earlier this year, ElectroCraft relinear actuator (APES11).
leased a number of new products. In
Both the TPE11 and the APES11 exJanuary, it expanded its Brushless DC
tend the current ElectroCraft stepper
Motor offering with the RPX22 and
and linear actuator product families
RPX32. These 22mm- and 32mm-diwhile providing customers an addiameter motors are the first in a comtional choice for optimized perforplete line of BLDC motors and gear
mance when applying these technolmotors planned for release. The RPX
ogies in their applications.
family is designed to have a sleek form
Flexible and Responsive
factor and to be powerful, energy effiElectroCraft also works to make sure
cient, controllable and durable. The
that it is aware of all current factors
company believes its RPX series will
that are impacting its operations, customers and industry, devising strategies that allow it to handle ongoing
trends and remain relevant within
its competitive landscape. The main
trend that the company is seeing in
the marketplace right now is a tight- Mike ening in a number of areas. CustomKarsonovich
ers' budgets, inventories, develop-

"when a customer calls
and outlines a particular
challenge, the work begins and the entire team
kicks into high gear."
154

manufacturing-today.com NOVEMBER/DECEMBER 2016

ment timelines and more are all tight
at present. What this means for ElectroCraft is that it must be incredibly
flexible and even more responsive to
its customers' needs.
"When a customer calls and
outlines a particular challenge, the
work begins and the entire team
kicks into high gear," Karsonovich
says. "Overall, we are doing everything that
we can to reduce
our operating
costs so
that we
remain
globally
c o m petitive
while we
continue
to deploy
additional
assets and expand our support and responsiveness to customers globally."
Among the main critical areas of
investment that ElectroCraft says it
has been focusing on lately include
continuing to roll out its global ERP
system and expand the use of business intelligence tools to provide
better access to data and improve efficiency and effectiveness in making
data-based decisions. The company
is expanding its expertise and use of
lean principles to reduce costs, allowing ElectroCraft to continue to
make investments in its customers
and employees.
"We have expanded our product
development and commercial organizations so that we can get closer
to our customers and position our
organization to better support them
in providing timely solutions to meet
the challenges that they face," Karsonovich says. mt


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Table of Contents for the Digital Edition of Manufacturing Today - November/December 2016

Table Of Contents
Manufacturing Today - November/December 2016 - Cover1
Manufacturing Today - November/December 2016 - Cover2
Manufacturing Today - November/December 2016 - 1
Manufacturing Today - November/December 2016 - Table Of Contents
Manufacturing Today - November/December 2016 - 3
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Manufacturing Today - November/December 2016 - Cover3
Manufacturing Today - November/December 2016 - Cover4
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