Manufacturing Today - November/December 2016 - 160

Commodore Plastics
www.commodoresolutions.com / HQ: Bloomfield, N.Y. / Employees: 200+ / Brad Braddon,
CEO: "What we're real good at is the opposite of what our competitors are real good at."

commodore plastics is capable
of developing premium tray
programs made specifically
for clients' applications.

Problem Solvers

commodore plastics doesn't deliver a one-sizefits-all foam tray product. by chris petersen

It's unlikely that the average supermarket shopper pays much attention to the trays that their food
is packaged on, but food processors
certainly do. The average shopper
might think all trays are made equal,
but the truth is that processors often
need trays made to very specific requirements, and sourcing those trays
requires a manufacturer that is sensitive to their needs. That's what has
made New York-based Commodore
Plastics a leader in the industry according to CEO Brad Braddon - the
ability to manufacture trays that don't
adhere to a one-size-fits-all approach.
The company was founded in
1981 by Braddon's father, a former
160

engineer at Mobil who saw a lot of
untapped potential in the foam tray
segment. Braddon's father developed a style of machinery and tooling that could produce smaller runs
of niche products to serve very specific needs in the marketplace. Braddon says this approach has enabled
Commodore Plastics to exist as a
relatively small player in a very large
market. Today, the company serves a
broad cross-section of food processors, and Braddon says, "Commodore Plastics' trays frequently are
used in applications involving automated equipment."
Thanks to the company's focus on
product safety using the British Re-

manufacturing-today.com NOVEMBER/DECEMBER 2016

Northeast

tailer Consortium (BRC) guidelines,
Commodore Plastics has become a
major player in the segment and a valued partner for numerous major food
processors. Unlike many of its competitors, Braddon says, "Commodore
Plastics can deliver exactly what its
customers need by providing a complete solution for their tray needs."
The biggest advantage Commodore
Plastics brings to its customers is its
ability to deliver something different
than the typical tray. While the rest
of the industry is focused on delivering huge quantities of the exact same
type of product, Commodore Plastics
is more interested in helping solve its
customers' problems.
"What we're real good at is the opposite of what our competitors are
real good at," Braddon says. "Our
competition is really good at high volumes of lots and lots of the same, and I
would say the competition isn't really
good at customization, so if a particular tray doesn't work well they're not
real good at changing that tray so it
will work."
Commodore Plastics, on the other
hand, is capable of developing premium tray programs for customers
made specifically for their particular
applications. "Our advantage is that
we provide solutions to the problems that you see in merchandising
with product fit, and we solve the
problems that companies have from
an operational basis," Braddon says.
"Our strength is in getting the color
right, and getting the size right, if the
customer needs a custom size we will
manufacture the tooling right here in
our technology division. "
Braddon emphasizes that it's Commodore's manufacturing approach
that gives it the efficiency to deliver
such a degree of customization for its
customers. "It really comes from hav-


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Table of Contents for the Digital Edition of Manufacturing Today - November/December 2016

Table Of Contents
Manufacturing Today - November/December 2016 - Cover1
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Manufacturing Today - November/December 2016 - 1
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