Manufacturing Today - January/February 2017 - 103

Viking Range

South

	 Viking's	 new	 7-series	 refrigerators	 feature	 Bluezone	
Fresh	 Preservation,	 which	 uses	 a	 patented	 air	 purification	
and	food	preservation	technology	to	purify	the	air	and	extend	the	shelf	life	of	fruits	and	vegetables.	Cauliflower	has	
lasted	as	long	as	three	months	in	some	tests.	What's	more,	
the	 purification	 in	 the	 air	 kills	 odors	 and	 prevents	 foods	
from	 absorbing	 the	 smells	 and	 taste	 of	 other	 items	 in	 the	
fridge.	 Brown	 poses	 Viking's	 approach	 to	 technology	 as	 a	
practical	question:	"Do	we	want	a	TV	on	our	door	or	do	we	
want	our	key	lime	pie	not	to	taste	like	garlic?"
	 In	this	way,	Viking	stays	innovative	without	following	the	
same	 technology	 trends	 as	 the	 rest	 of	 the	 industry.	 As	 an	
engineer,	Brown	says	Viking's	ability	to	make	subtle	innovations	are	what	attracted	him	to	join	the	company	in	the	first	
place.	"We	have	Wi-Fi	connectivity,	but	we	use	it	only	where	
it	enhances	that	experience,"	he	says.	"It's	fun	from	an	engineering	perspective	to	be	able	to	use	that	technology	and	be	
part	of	that	culinary	lifestyle."

Ownership Impact
Brown	 has	 been	 with	 Viking	 Range	 for	 10	 years,	 the	 last	
five	of	which	have	been	under	the	ownership	of	Middleby.	
Viking	 Range	 has	 been	 a	 highly	 regarded	 brand	 since	 the	
company	was	founded	in	the	mid-1980s	as	a	means	to	bring	
restaurant-quality	kitchen	equipment	to	residential	homes.	
By	 introducing	 the	 first	 professional	 range	 for	 home	 use,	
Viking	Range	essentially	created	the	modern	luxury	kitchen	
market.	 The	 company's	 long-standing	 and	 positive	 brand	
recognition	and	reputation	was	a	key	reason		Middleby	acquired	the	brand	in	2012.	
	 Brown	says	the	design	is	the	soul	of	Viking	Range	-	customers	 immediately	 know	 a	 Viking	 Range	 product	 from	
its	 look	 -	 but	 Middleby's	 guidance	 and	 support	 brought	
improved	engineering	and	quality	to	the	company's	equipment.	"The	largest	perspective	changes	are	the	amount	of	
focus	 that	 we	 have	 in	 infusing	 the	 commercial	 technology	
into	 our	 platform	 and	 focusing	 on	 quality,"	 Brown	 says	 of	
Middleby's	influence.
	 Viking	 kept	 its	 signature	 look,	 but	 the	 improvements	
under	the	hood	of	the	past	five	years	have	been	significant.	
Many	of	those	changes	are	the	result	of	simplifying	the	assembly	 and	 components	 to	 reduce	 variation	 and	 increase	
quality	consistency.	For	example,	Viking's	engineers	cut	the	
equivalent	of	a	32-story	building	in	length	of	wire	harnessing	out	of	one	product	with	no	impact	on	performance.	The	
wire	 harness	 is	 an	 afterthought	 for	 many	 manufacturers,	
Brown	says,	but	by	focusing	on	that	area,	Viking	created	a	
fully	integrated	design	that	holds	up	better	over	years	of	
JANUARY/FEBRUARY 2017		 manufacturing-today.com			103


http://www.manufacturing-today.com

Table of Contents for the Digital Edition of Manufacturing Today - January/February 2017

Table Of Contents
Manufacturing Today - January/February 2017 - Cover1
Manufacturing Today - January/February 2017 - Cover2
Manufacturing Today - January/February 2017 - 1
Manufacturing Today - January/February 2017 - Table Of Contents
Manufacturing Today - January/February 2017 - 3
Manufacturing Today - January/February 2017 - 4
Manufacturing Today - January/February 2017 - 5
Manufacturing Today - January/February 2017 - 6
Manufacturing Today - January/February 2017 - 7
Manufacturing Today - January/February 2017 - 8
Manufacturing Today - January/February 2017 - 9
Manufacturing Today - January/February 2017 - 10
Manufacturing Today - January/February 2017 - 11
Manufacturing Today - January/February 2017 - 12
Manufacturing Today - January/February 2017 - 13
Manufacturing Today - January/February 2017 - 14
Manufacturing Today - January/February 2017 - 15
Manufacturing Today - January/February 2017 - 16
Manufacturing Today - January/February 2017 - 17
Manufacturing Today - January/February 2017 - 18
Manufacturing Today - January/February 2017 - 19
Manufacturing Today - January/February 2017 - 20
Manufacturing Today - January/February 2017 - 21
Manufacturing Today - January/February 2017 - 22
Manufacturing Today - January/February 2017 - 23
Manufacturing Today - January/February 2017 - 24
Manufacturing Today - January/February 2017 - 25
Manufacturing Today - January/February 2017 - 26
Manufacturing Today - January/February 2017 - 27
Manufacturing Today - January/February 2017 - 28
Manufacturing Today - January/February 2017 - 29
Manufacturing Today - January/February 2017 - 30
Manufacturing Today - January/February 2017 - 31
Manufacturing Today - January/February 2017 - 32
Manufacturing Today - January/February 2017 - 33
Manufacturing Today - January/February 2017 - 34
Manufacturing Today - January/February 2017 - 35
Manufacturing Today - January/February 2017 - 36
Manufacturing Today - January/February 2017 - 37
Manufacturing Today - January/February 2017 - 38
Manufacturing Today - January/February 2017 - 39
Manufacturing Today - January/February 2017 - 40
Manufacturing Today - January/February 2017 - 41
Manufacturing Today - January/February 2017 - 42
Manufacturing Today - January/February 2017 - 43
Manufacturing Today - January/February 2017 - 44
Manufacturing Today - January/February 2017 - 45
Manufacturing Today - January/February 2017 - 46
Manufacturing Today - January/February 2017 - 47
Manufacturing Today - January/February 2017 - 48
Manufacturing Today - January/February 2017 - 49
Manufacturing Today - January/February 2017 - 50
Manufacturing Today - January/February 2017 - 51
Manufacturing Today - January/February 2017 - 52
Manufacturing Today - January/February 2017 - 53
Manufacturing Today - January/February 2017 - 54
Manufacturing Today - January/February 2017 - 55
Manufacturing Today - January/February 2017 - 56
Manufacturing Today - January/February 2017 - 57
Manufacturing Today - January/February 2017 - 58
Manufacturing Today - January/February 2017 - 59
Manufacturing Today - January/February 2017 - 60
Manufacturing Today - January/February 2017 - 61
Manufacturing Today - January/February 2017 - 62
Manufacturing Today - January/February 2017 - 63
Manufacturing Today - January/February 2017 - 64
Manufacturing Today - January/February 2017 - 65
Manufacturing Today - January/February 2017 - 66
Manufacturing Today - January/February 2017 - 67
Manufacturing Today - January/February 2017 - 68
Manufacturing Today - January/February 2017 - 69
Manufacturing Today - January/February 2017 - 70
Manufacturing Today - January/February 2017 - 71
Manufacturing Today - January/February 2017 - 72
Manufacturing Today - January/February 2017 - 73
Manufacturing Today - January/February 2017 - 74
Manufacturing Today - January/February 2017 - 75
Manufacturing Today - January/February 2017 - 76
Manufacturing Today - January/February 2017 - 77
Manufacturing Today - January/February 2017 - 78
Manufacturing Today - January/February 2017 - 79
Manufacturing Today - January/February 2017 - 80
Manufacturing Today - January/February 2017 - 81
Manufacturing Today - January/February 2017 - 82
Manufacturing Today - January/February 2017 - 83
Manufacturing Today - January/February 2017 - 84
Manufacturing Today - January/February 2017 - 85
Manufacturing Today - January/February 2017 - 86
Manufacturing Today - January/February 2017 - 87
Manufacturing Today - January/February 2017 - 88
Manufacturing Today - January/February 2017 - 89
Manufacturing Today - January/February 2017 - 90
Manufacturing Today - January/February 2017 - 91
Manufacturing Today - January/February 2017 - 92
Manufacturing Today - January/February 2017 - 93
Manufacturing Today - January/February 2017 - 94
Manufacturing Today - January/February 2017 - 95
Manufacturing Today - January/February 2017 - 96
Manufacturing Today - January/February 2017 - 97
Manufacturing Today - January/February 2017 - 98
Manufacturing Today - January/February 2017 - 99
Manufacturing Today - January/February 2017 - 100
Manufacturing Today - January/February 2017 - 101
Manufacturing Today - January/February 2017 - 102
Manufacturing Today - January/February 2017 - 103
Manufacturing Today - January/February 2017 - 104
Manufacturing Today - January/February 2017 - 105
Manufacturing Today - January/February 2017 - 106
Manufacturing Today - January/February 2017 - 107
Manufacturing Today - January/February 2017 - 108
Manufacturing Today - January/February 2017 - 109
Manufacturing Today - January/February 2017 - 110
Manufacturing Today - January/February 2017 - 111
Manufacturing Today - January/February 2017 - 112
Manufacturing Today - January/February 2017 - 113
Manufacturing Today - January/February 2017 - 114
Manufacturing Today - January/February 2017 - 115
Manufacturing Today - January/February 2017 - 116
Manufacturing Today - January/February 2017 - 117
Manufacturing Today - January/February 2017 - 118
Manufacturing Today - January/February 2017 - 119
Manufacturing Today - January/February 2017 - 120
Manufacturing Today - January/February 2017 - 121
Manufacturing Today - January/February 2017 - 122
Manufacturing Today - January/February 2017 - 123
Manufacturing Today - January/February 2017 - 124
Manufacturing Today - January/February 2017 - 125
Manufacturing Today - January/February 2017 - 126
Manufacturing Today - January/February 2017 - 127
Manufacturing Today - January/February 2017 - 128
Manufacturing Today - January/February 2017 - 129
Manufacturing Today - January/February 2017 - 130
Manufacturing Today - January/February 2017 - 131
Manufacturing Today - January/February 2017 - 132
Manufacturing Today - January/February 2017 - 133
Manufacturing Today - January/February 2017 - 134
Manufacturing Today - January/February 2017 - 135
Manufacturing Today - January/February 2017 - 136
Manufacturing Today - January/February 2017 - Cover3
Manufacturing Today - January/February 2017 - Cover4
http://www.nxtbook.com/nxtbooks/knighthouse/mt_vol19_6b
http://www.nxtbook.com/nxtbooks/knighthouse/mt_vol19_6a
http://www.nxtbook.com/nxtbooks/knighthouse/mt_vol19_5
http://www.nxtbook.com/nxtbooks/knighthouse/mt_vol19_5b
http://www.nxtbook.com/nxtbooks/knighthouse/mt_vol19_5a
http://www.nxtbook.com/nxtbooks/knighthouse/mt_vol19_4
http://www.nxtbook.com/nxtbooks/knighthouse/mt_vol19_4a
http://www.nxtbook.com/nxtbooks/knighthouse/mt_vol19_3
http://www.nxtbook.com/nxtbooks/knighthouse/mt_vol19_3a
http://www.nxtbook.com/nxtbooks/knighthouse/mt_vol19_2
http://www.nxtbook.com/nxtbooks/knighthouse/mt_vol19_2A
http://www.nxtbook.com/nxtbooks/knighthouse/mt_vol19_1
http://www.nxtbook.com/nxtbooks/knighthouse/mt_vol19_1a
http://www.nxtbook.com/nxtbooks/knighthouse/mt_vol18_6
http://www.nxtbook.com/nxtbooks/knighthouse/mt_vol18_5
http://www.nxtbook.com/nxtbooks/knighthouse/mt_vol18_4
http://www.nxtbook.com/nxtbooks/knighthouse/mt_vol18_3
http://www.nxtbook.com/nxtbooks/knighthouse/mt_vol18_2
http://www.nxtbook.com/nxtbooks/knighthouse/mt_vol18_1
http://www.nxtbook.com/nxtbooks/knighthouse/mt_20171112
http://www.nxtbook.com/nxtbooks/knighthouse/mt_201709
http://www.nxtbook.com/nxtbooks/knighthouse/mt_201709_v2
http://www.nxtbook.com/nxtbooks/knighthouse/mt_201708
http://www.nxtbook.com/nxtbooks/knighthouse/mt_201707
http://www.nxtbook.com/nxtbooks/knighthouse/mt_20170506
http://www.nxtbook.com/nxtbooks/knighthouse/mt_20170304
http://www.nxtbook.com/nxtbooks/knighthouse/mt_20170102
http://www.nxtbook.com/nxtbooks/knighthouse/mt_20161112
http://www.nxtbook.com/nxtbooks/knighthouse/mt_20160910v2
http://www.nxtbook.com/nxtbooks/knighthouse/mt_20160910
http://www.nxtbook.com/nxtbooks/knighthouse/mt_20160708
http://www.nxtbook.com/nxtbooks/phoenix/mt_20160506
http://www.nxtbook.com/nxtbooks/phoenix/mt_20160304
http://www.nxtbook.com/nxtbooks/phoenix/mt_20160102
http://www.nxtbook.com/nxtbooks/phoenix/mt_20151112
http://www.nxtbook.com/nxtbooks/phoenix/mt_20150910
http://www.nxtbook.com/nxtbooks/phoenix/mt_20150708
http://www.nxtbook.com/nxtbooks/phoenix/mt_20150506
http://www.nxtbook.com/nxtbooks/phoenix/mt_20150304
http://www.nxtbook.com/nxtbooks/phoenix/mt_20150102
http://www.nxtbook.com/nxtbooks/phoenix/mt_20141112
http://www.nxtbook.com/nxtbooks/phoenix/mt_20140910
http://www.nxtbook.com/nxtbooks/phoenix/mt_20140708
http://www.nxtbook.com/nxtbooks/phoenix/mt_20140506
http://www.nxtbook.com/nxtbooks/phoenix/mt_20140304
http://www.nxtbook.com/nxtbooks/phoenix/mt_20140102
http://www.nxtbook.com/nxtbooks/phoenix/mt_2013fall
http://www.nxtbook.com/nxtbooks/phoenix/mt_2013summer_vol2
http://www.nxtbook.com/nxtbooks/phoenix/mt_2013summer_vol1
http://www.nxtbook.com/nxtbooks/phoenix/mt_2013spring
http://www.nxtbook.com/nxtbooks/phoenix/mt_2012winter
http://www.nxtbook.com/nxtbooks/phoenix/mt_2012fall
http://www.nxtbook.com/nxtbooks/phoenix/mt_2012summer
http://www.nxtbook.com/nxtbooks/phoenix/mt_2012spring
http://www.nxtbook.com/nxtbooks/phoenix/mt_2011winter
http://www.nxtbook.com/nxtbooks/phoenix/mt_2011fall
http://www.nxtbook.com/nxtbooks/businessmedia/mt_2011summer
http://www.nxtbook.com/nxtbooks/businessmedia/mt_2011springsummer
http://www.nxtbook.com/nxtbooks/businessmedia/mt_2011spring
http://www.nxtbook.com/nxtbooks/businessmedia/mt_2011winter
http://www.nxtbook.com/nxtbooks/businessmedia/mt_2010fall
http://www.nxtbook.com/nxtbooks/businessmedia/mt_2010summer
http://www.nxtbook.com/nxtbooks/businessmedia/mt_2010spring
http://www.nxtbook.com/nxtbooks/schofield/mt_2010winter
http://www.nxtbook.com/nxtbooks/schofield/mt_2009fall
http://www.nxtbookMEDIA.com