Manufacturing Today - January/February 2017 - 30

Cover Story

ZCL Composites

a short turnaround time
has helped zcl maintain
a high level of customer
retention.

protect the environment. Period.
Our customers know we don't compromise when it comes to the important things."

Responding with Solutions
Though ZCL Composites rarely overhauls its product line, the company
offers product customization to meet
specific customer needs.
"No matter what the customer is
looking for, we really want to be a solutions provider," Roach says. "That's
why we are constantly working on
new initiatives to improve our quality
so we can deliver better, more effective tanks."
Where possible, the Edmonton,
Alberta-based company focuses on
building tanks for expected, pre-approved orders while developing selective inventory to reduce project leadtimes and increase efficiency during
busy seasons, according to Roach.
"You can imagine that for the
tanks that need to be installed underground, those projects are deferred
30

manufacturing-today.com JANUARY/FEBRUARY 2017

during the winter season," he explains. "Sometimes companies that
are behind on project schedules will
ask for tanks immediately.
"We're often able to deliver those
tanks in a relatively short period of
time, which has been a huge factor in
customer retention - we are getting
customers what they need, when they
need it."

Keys to Success
ZCL Composites has more than 550
employees at its six North American
manufacturing locations. With two
plants in Canada and four in the United States, this dedicated workforce
directly contributes to the company's
success, according to Roach.
"It's our staff's willingness to do
what's right and take pride in what we
do that gives us the capacity to adapt
our business to meet market needs,"
he explains. ZCL Composites also attributes its strong employee base to
its onboarding process, which focuses on competencies and competency

development through optimized development opportunities.
"Part of our success strategy is
developing the right culture - one
of operational excellence - for the
business," Roach says. "We want
to effect all levels of the organization. That's why we launched ZCL
University as an institution within
ZCL Composites focused on building training programs that support
staff development at every level of
their career. All employees are able
to take courses from onboarding to
continuing education.
"The training also encompasses
succession planning and knowledge
transfer," he adds. "Eventually, we
would like to offer self-study guides
and online virtual classes that are
instructor-led."
ZCL is a company that values people - customers and staff - first and
foremost. The company's supplier
relationships are no different and
play an integral role in ZCL Composites' success. "Our suppliers
aren't just suppliers to us," Roach
says. "We really lean on them for
support. To us, they're crucial business partners who help us optimize
the right networks to deliver the
best solutions."
At the end of the day, its customers are the core of ZCL Composites,
and the company measures its success through their satisfaction and
peace of mind, Roach concludes.
"You can go into some organizations and they say it, but you don't
always feel it," he says. "Since I've
been with ZCL, it's been so motivating to see how these values resonate
within my work, and the work of
everyone around me. Our business
truly puts customer needs at the
highest level, and I'm proud to be a
part of that." mt


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Table of Contents for the Digital Edition of Manufacturing Today - January/February 2017

Table Of Contents
Manufacturing Today - January/February 2017 - Cover1
Manufacturing Today - January/February 2017 - Cover2
Manufacturing Today - January/February 2017 - 1
Manufacturing Today - January/February 2017 - Table Of Contents
Manufacturing Today - January/February 2017 - 3
Manufacturing Today - January/February 2017 - 4
Manufacturing Today - January/February 2017 - 5
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Manufacturing Today - January/February 2017 - Cover3
Manufacturing Today - January/February 2017 - Cover4
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