Manufacturing Today - January/February 2017 - 91

AIDA-America Corporation

Midwest

"i would say one of the biggest
advantages we have is that our
workforce here is a very dedicated worforce and a very skilled
workforce. many people have
been with us for more than 20
years." - Patrick Ambuske
Despite the challenges, however, Ambuske says the
outlook for AIDA-America is a bright one over the next
few years, thanks in large part to the company's technological advantages. "I see us continuing to advance in
servo press technology, and I see us continuing to be the
leader in that field," he says. "I see us continuing over the
next years to continue our focus on servo technology and
driving that technology into other segments of our business that haven't fully adopted that technology yet, but
certainly could use it." mt
er control to allow for better forming of difficult materials. "AIDA was the pioneer of direct drive servo press
technology," Ambuske says.
The company's technology isn't nearly as valuable
without the right people at the controls, however, and
Ambuske says AIDA-America is fortunate to have the
employees in place to make the most of its technology. "I
would say one of the biggest advantages we have is that
our workforce here is a very dedicated workforce and a
very skilled workforce," he says. "Many people have been
with us for more than 20 years."

Overcoming Obstacles
Ambuske says AIDA-America's advantages in the marketplace have become more important over the last few
years as competitors continue to enter the market with
lower-priced equipment. Although these competitors
have an advantage on price, he says, they can't match
the overall value AIDA-America brings to its customers
through its innovative and highly effective equipment.
Another challenge that Ambuske says the company
sees on the horizon is related to the cost of one of its
most important materials. "One of our concerns as we
go forward with the new administration is what's going to happen to steel prices, because steel alone probably comprises 25 percent or more of our total product
cost," Ambuske says.
JANUARY/FEBRUARY 2017 manufacturing-today.com

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Table of Contents for the Digital Edition of Manufacturing Today - January/February 2017

Table Of Contents
Manufacturing Today - January/February 2017 - Cover1
Manufacturing Today - January/February 2017 - Cover2
Manufacturing Today - January/February 2017 - 1
Manufacturing Today - January/February 2017 - Table Of Contents
Manufacturing Today - January/February 2017 - 3
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Manufacturing Today - January/February 2017 - Cover3
Manufacturing Today - January/February 2017 - Cover4
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