Manufacturing Today - May/June 2017 - 53
is key to our success and our operations
teams have done an incredible job staying
aligned with our customers' needs.
"For the first time ever, we now have
five generations within the workforce,"
Menke continues. "Combine this with
what the recession did to space planning
density, what mobility has done for nomadic work and you now have a dynamic
that creates a constant tension within
"All too often change happens to people and not necessarily for people,"
Menke says. "We are constantly looking
at how we can address these issues and
make a positive impact on people's lives."
On Its Own
OFS Brands sets itself apart with its
trucking and logistics operations. "Thir-
ty years ago, we grew tired of one of the
largest complaints about our industry
... freight damage. It was then and there
that I decided we were going to do things
differently and we made our single-biggest investment in customer service in
the history of our business: We started
our own trucking company."
Since its inception in 1990, Styline
Logistics has grown to more than 200
tractors and 400 trailers delivering nearly 100 percent of OFS Brands' products
nationwide. "We're the only one in the
industry that controls our own delivery network with company employees,"
Menke says. "It would have been easy to
follow what our competition was doing
and outsource that function, but that
wasn't what was best for our customers."
The company takes a similar approach
to its manufacturing. "While others have
outsourced a significant portion of the
production, we still do a vast majority of
our manufacturing ourselves," he says.
"With agility and responsiveness being
core to our differentiation, we have to
constantly invest in technology and new
capabilities to adapt.
"We have the some of the latest and
greatest manufacturing technology in
our industry," Menke says. "Our lean
manufacturing teams are constantly
working hand-in-glove with our operations and supply chain teams to make
sure we are making smart investments
that deliver a better experience for our
associates and our clients. Quite frankly, some days when I'm walking through
the plants, I'm shocked at how we've
evolved from our humble beginnings."
MAY/JUNE 2017 manufacturing-today.com