Manufacturing Today - July 2017 - 20

COLUMN BY | TERRI HISKEY

Modern Necessity

there are three steps to becoming
a customer-obsessed manufacturer
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Digital transformation and evolving
customer expectations now combine to create a more transparent
operating and trading environment
than ever before. Becoming customer-obsessed in acquiring, serving
and retaining customers is no longer
a differentiator, but a necessity for
modern manufacturers.
To grow their business, manufacturers need to become customer-centric in the design of their systems,
processes and practices, and instill a
culture that supports a customer-focused operating model.
A growth-focused business is one
which incorporates the latest technology as a means to boost the customer experience. Manufacturers
need to keep that customer focus at
the front of their mind at all times.
The following three steps can help to
push your company towards customer-obsession.

B UY AMERICAN

A LFAB INC.

E CONOMY

N EWS

C U LT U R E C H A N G E

M F G TOMORROW

D IALOGUE

M ARKETING

I MPROVEMENT

F U N D E M E N TA LS

A CCOUNTING

L AST PAGE

P RO F I TA B I L I T Y

Sixty-four percent of businesses around the globe reported profit growth last year but how was this
achieved? The most successful businesses strive for growth, embrace digital and are constantly
looking for ways to deliver and exceed customer expectations.

1. Develop a
Customer-First Culture
Customer awareness is not enough
in the modern world. Businesses are
rapidly shifting towards customer-led
models. High-growth organizations
focus on their customers in every aspect of their business and allow them
to provide insight that supports the
future development of the company.
Businesses store and collect huge
amounts of customer data, which
20

manufacturing-today.com JULY 2017


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Table of Contents for the Digital Edition of Manufacturing Today - July 2017

Table of Contents
Manufacturing Today - July 2017 - Cover1
Manufacturing Today - July 2017 - Cover2
Manufacturing Today - July 2017 - 1
Manufacturing Today - July 2017 - Table of Contents
Manufacturing Today - July 2017 - 3
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Manufacturing Today - July 2017 - Cover3
Manufacturing Today - July 2017 - Cover4
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