Manufacturing Today - November/December 2017 - 39

Lionel LLC

Improving The Process
While Hitchcock's job may sound like a train enthusiast's
dream come true, Lionel is still, at the end of the day, a
manufacturer, which means it faces the same concerns
and challenges as any manufacturer. And that includes
managing the cost of labor.
After offshoring a bulk of its manufacturing process
to China, Hitchcock in recent years has discovered that
it provides increased flexibility to produce domestically
for certain items. "Here we have a quintessential American brand that went through all the pains of offshoring,"
Hitchcock notes. "And now we are able to bring back
some of that American heritage into our very own facility
in NC. It is nice to see that come full circle."
And it isn't just the return of jobs. Through a new partnership with Blue Ridge Industries, a Virginia-based
company, Lionel has greatly expanded its painting capabilities, which is a key step in producing train cars. "Honestly, it is more of an artisan-type of manufacturing with
highly detailed work," Hitchcock says. "It's not uncommon for us to do small run sizes."
The painting capabilities have also enhanced a key
component of Lionel: the ability to produce trains with
customized messages on them. Lionel customers also
have the ability to log on to Lionel's website and design

South

their own "personalized train cars," which is another way
for the company to connect with a broader audience.

The Next Century
Despite its success, Lionel has managed to stay at a consistent size where it can still deliver high-quality work,
yet there are always plans to expand the brand's presence. "There are several directions we could go," Hitchcock notes. "We can readily expand to other [track]
gauges and have even thought of producing [smaller] HO
scale trains." Hitchcock adds that Lionel is always looking at increasing its licensing channels as well as international expansion.
Regardless of how it chooses to expand, Hitchcock and
his team have positioned Lionel for another century of
success that its founder Joshua Lionel Cowen would be
pleased with. "Honestly, I'm really proud of the team we
have built here at Lionel," Hitchcock says. "We have taken a cherished, 117-year-old classic American brand and
given it a future." mt

lionel says its production
process involves highly
detailed work, similar to
artisan manufacturing.
NOVEMBER/DECEMBER 2017 manufacturing-today.com

39


http://www.manufacturing-today.com

Table of Contents for the Digital Edition of Manufacturing Today - November/December 2017

Table of Contents
Manufacturing Today - November/December 2017 - Cover1
Manufacturing Today - November/December 2017 - Cover2
Manufacturing Today - November/December 2017 - 1
Manufacturing Today - November/December 2017 - Table of Contents
Manufacturing Today - November/December 2017 - 3
Manufacturing Today - November/December 2017 - 4
Manufacturing Today - November/December 2017 - 5
Manufacturing Today - November/December 2017 - 6
Manufacturing Today - November/December 2017 - 7
Manufacturing Today - November/December 2017 - 8
Manufacturing Today - November/December 2017 - 9
Manufacturing Today - November/December 2017 - 10
Manufacturing Today - November/December 2017 - 11
Manufacturing Today - November/December 2017 - 12
Manufacturing Today - November/December 2017 - 13
Manufacturing Today - November/December 2017 - 14
Manufacturing Today - November/December 2017 - 15
Manufacturing Today - November/December 2017 - 16
Manufacturing Today - November/December 2017 - 17
Manufacturing Today - November/December 2017 - 18
Manufacturing Today - November/December 2017 - 19
Manufacturing Today - November/December 2017 - 20
Manufacturing Today - November/December 2017 - 21
Manufacturing Today - November/December 2017 - 22
Manufacturing Today - November/December 2017 - 23
Manufacturing Today - November/December 2017 - 24
Manufacturing Today - November/December 2017 - 25
Manufacturing Today - November/December 2017 - 26
Manufacturing Today - November/December 2017 - 27
Manufacturing Today - November/December 2017 - 28
Manufacturing Today - November/December 2017 - 29
Manufacturing Today - November/December 2017 - 30
Manufacturing Today - November/December 2017 - 31
Manufacturing Today - November/December 2017 - 32
Manufacturing Today - November/December 2017 - 33
Manufacturing Today - November/December 2017 - 34
Manufacturing Today - November/December 2017 - 35
Manufacturing Today - November/December 2017 - 36
Manufacturing Today - November/December 2017 - 37
Manufacturing Today - November/December 2017 - 38
Manufacturing Today - November/December 2017 - 39
Manufacturing Today - November/December 2017 - 40
Manufacturing Today - November/December 2017 - 41
Manufacturing Today - November/December 2017 - 42
Manufacturing Today - November/December 2017 - 43
Manufacturing Today - November/December 2017 - 44
Manufacturing Today - November/December 2017 - 45
Manufacturing Today - November/December 2017 - 46
Manufacturing Today - November/December 2017 - 47
Manufacturing Today - November/December 2017 - 48
Manufacturing Today - November/December 2017 - 49
Manufacturing Today - November/December 2017 - 50
Manufacturing Today - November/December 2017 - 51
Manufacturing Today - November/December 2017 - 52
Manufacturing Today - November/December 2017 - 53
Manufacturing Today - November/December 2017 - 54
Manufacturing Today - November/December 2017 - 55
Manufacturing Today - November/December 2017 - 56
Manufacturing Today - November/December 2017 - 57
Manufacturing Today - November/December 2017 - 58
Manufacturing Today - November/December 2017 - 59
Manufacturing Today - November/December 2017 - 60
Manufacturing Today - November/December 2017 - 61
Manufacturing Today - November/December 2017 - 62
Manufacturing Today - November/December 2017 - 63
Manufacturing Today - November/December 2017 - 64
Manufacturing Today - November/December 2017 - 65
Manufacturing Today - November/December 2017 - 66
Manufacturing Today - November/December 2017 - 67
Manufacturing Today - November/December 2017 - 68
Manufacturing Today - November/December 2017 - 69
Manufacturing Today - November/December 2017 - 70
Manufacturing Today - November/December 2017 - 71
Manufacturing Today - November/December 2017 - 72
Manufacturing Today - November/December 2017 - 73
Manufacturing Today - November/December 2017 - 74
Manufacturing Today - November/December 2017 - 75
Manufacturing Today - November/December 2017 - 76
Manufacturing Today - November/December 2017 - 77
Manufacturing Today - November/December 2017 - 78
Manufacturing Today - November/December 2017 - 79
Manufacturing Today - November/December 2017 - 80
Manufacturing Today - November/December 2017 - 81
Manufacturing Today - November/December 2017 - 82
Manufacturing Today - November/December 2017 - 83
Manufacturing Today - November/December 2017 - 84
Manufacturing Today - November/December 2017 - 85
Manufacturing Today - November/December 2017 - 86
Manufacturing Today - November/December 2017 - 87
Manufacturing Today - November/December 2017 - 88
Manufacturing Today - November/December 2017 - 89
Manufacturing Today - November/December 2017 - 90
Manufacturing Today - November/December 2017 - 91
Manufacturing Today - November/December 2017 - 92
Manufacturing Today - November/December 2017 - 93
Manufacturing Today - November/December 2017 - 94
Manufacturing Today - November/December 2017 - 95
Manufacturing Today - November/December 2017 - 96
Manufacturing Today - November/December 2017 - Cover3
Manufacturing Today - November/December 2017 - Cover4
http://www.nxtbook.com/nxtbooks/knighthouse/mt_vol19_6
http://www.nxtbook.com/nxtbooks/knighthouse/mt_vol19_6b
http://www.nxtbook.com/nxtbooks/knighthouse/mt_vol19_6a
http://www.nxtbook.com/nxtbooks/knighthouse/mt_vol19_5
http://www.nxtbook.com/nxtbooks/knighthouse/mt_vol19_5b
http://www.nxtbook.com/nxtbooks/knighthouse/mt_vol19_5a
http://www.nxtbook.com/nxtbooks/knighthouse/mt_vol19_4
http://www.nxtbook.com/nxtbooks/knighthouse/mt_vol19_4a
http://www.nxtbook.com/nxtbooks/knighthouse/mt_vol19_3
http://www.nxtbook.com/nxtbooks/knighthouse/mt_vol19_3a
http://www.nxtbook.com/nxtbooks/knighthouse/mt_vol19_2
http://www.nxtbook.com/nxtbooks/knighthouse/mt_vol19_2A
http://www.nxtbook.com/nxtbooks/knighthouse/mt_vol19_1
http://www.nxtbook.com/nxtbooks/knighthouse/mt_vol19_1a
http://www.nxtbook.com/nxtbooks/knighthouse/mt_vol18_6
http://www.nxtbook.com/nxtbooks/knighthouse/mt_vol18_5
http://www.nxtbook.com/nxtbooks/knighthouse/mt_vol18_4
http://www.nxtbook.com/nxtbooks/knighthouse/mt_vol18_3
http://www.nxtbook.com/nxtbooks/knighthouse/mt_vol18_2
http://www.nxtbook.com/nxtbooks/knighthouse/mt_vol18_1
http://www.nxtbook.com/nxtbooks/knighthouse/mt_20171112
http://www.nxtbook.com/nxtbooks/knighthouse/mt_201709
http://www.nxtbook.com/nxtbooks/knighthouse/mt_201709_v2
http://www.nxtbook.com/nxtbooks/knighthouse/mt_201708
http://www.nxtbook.com/nxtbooks/knighthouse/mt_201707
http://www.nxtbook.com/nxtbooks/knighthouse/mt_20170506
http://www.nxtbook.com/nxtbooks/knighthouse/mt_20170304
http://www.nxtbook.com/nxtbooks/knighthouse/mt_20170102
http://www.nxtbook.com/nxtbooks/knighthouse/mt_20161112
http://www.nxtbook.com/nxtbooks/knighthouse/mt_20160910v2
http://www.nxtbook.com/nxtbooks/knighthouse/mt_20160910
http://www.nxtbook.com/nxtbooks/knighthouse/mt_20160708
http://www.nxtbook.com/nxtbooks/phoenix/mt_20160506
http://www.nxtbook.com/nxtbooks/phoenix/mt_20160304
http://www.nxtbook.com/nxtbooks/phoenix/mt_20160102
http://www.nxtbook.com/nxtbooks/phoenix/mt_20151112
http://www.nxtbook.com/nxtbooks/phoenix/mt_20150910
http://www.nxtbook.com/nxtbooks/phoenix/mt_20150708
http://www.nxtbook.com/nxtbooks/phoenix/mt_20150506
http://www.nxtbook.com/nxtbooks/phoenix/mt_20150304
http://www.nxtbook.com/nxtbooks/phoenix/mt_20150102
http://www.nxtbook.com/nxtbooks/phoenix/mt_20141112
http://www.nxtbook.com/nxtbooks/phoenix/mt_20140910
http://www.nxtbook.com/nxtbooks/phoenix/mt_20140708
http://www.nxtbook.com/nxtbooks/phoenix/mt_20140506
http://www.nxtbook.com/nxtbooks/phoenix/mt_20140304
http://www.nxtbook.com/nxtbooks/phoenix/mt_20140102
http://www.nxtbook.com/nxtbooks/phoenix/mt_2013fall
http://www.nxtbook.com/nxtbooks/phoenix/mt_2013summer_vol2
http://www.nxtbook.com/nxtbooks/phoenix/mt_2013summer_vol1
http://www.nxtbook.com/nxtbooks/phoenix/mt_2013spring
http://www.nxtbook.com/nxtbooks/phoenix/mt_2012winter
http://www.nxtbook.com/nxtbooks/phoenix/mt_2012fall
http://www.nxtbook.com/nxtbooks/phoenix/mt_2012summer
http://www.nxtbook.com/nxtbooks/phoenix/mt_2012spring
http://www.nxtbook.com/nxtbooks/phoenix/mt_2011winter
http://www.nxtbook.com/nxtbooks/phoenix/mt_2011fall
http://www.nxtbook.com/nxtbooks/businessmedia/mt_2011summer
http://www.nxtbook.com/nxtbooks/businessmedia/mt_2011springsummer
http://www.nxtbook.com/nxtbooks/businessmedia/mt_2011spring
http://www.nxtbook.com/nxtbooks/businessmedia/mt_2011winter
http://www.nxtbook.com/nxtbooks/businessmedia/mt_2010fall
http://www.nxtbook.com/nxtbooks/businessmedia/mt_2010summer
http://www.nxtbook.com/nxtbooks/businessmedia/mt_2010spring
http://www.nxtbook.com/nxtbooks/schofield/mt_2010winter
http://www.nxtbook.com/nxtbooks/schofield/mt_2009fall
http://www.nxtbookMEDIA.com