Manufacturing Today - November/December 2017 - 70

Alliance Specialties and Laser Sales
www.alliancelasersales.com / HQ: Wauconda, Ill. / Employees: 40 / Tony Demakis, sales and
marketing specialist: "Our goal is for our customers to succeed."

Midwest

That real-world knowledge also
translates into better post-sales service for customers. If a laser welder
breaks down anywhere in the country, Alliance's experienced technicians can usually walk the customer
through the troubleshooting process
over the phone. For more involved
repairs, the company dispatches one
of its three dedicated service staff
technicians to anywhere in the country and has the machine back up and
running usually within 48 to 72 hours.
"It's our knowledge of our laser machines themselves as well as the fact
we have dedicated staff on hand to be
there for the customers in a time of
need," Demakis says of the company's
reputation for stellar service.
alliance says its dedicated
staff ensures it can respond
to clients' needs.

Laser Focused

alliance specialties and laser sales' experience
helps it understand clients. by tim o'connor
When buying a new piece of manufacturing equipment from a distributor, the salesperson may know the
technical ins and outs of the machine,
but they've never used it day in and day
out like the customer will. They often
don't fully grasp what it is like to work
with that machine over the course of
an entire shift. As a distributor, Alliance uses the lasers it markets in its
own shop, giving it a higher level of
understanding and credibility when it
comes to end user needs.
Instead of talking with a salesperson with a clipboard checklist, customers can work with a company
that has real-world experience and
can help them find the right laser for
70

manufacturing-today.com NOVEMBER/DECEMBER 2017

their applications. "We can relate
to the customer and make accurate
decisions based on what they need,"
Sales and Marketing Specialist Tony
Demakis says. "Our goal is for our
customers to succeed and to have the
technology we provide them meet all
their goals."
For custom applications, Alliance
will even produce a sample of the
component the customer wants to
make in its own shop to fine tune the
equipment and ensure it meets specifications. "We're doing sample parts
for people all the time just to make
sure the application we're recommending works for their needs," Demakis says.

Balancing Businesses
Alliance Specialties and Laser Sales
is the combination of two businesses
that act as one entity, owned by partners John Demakis and Doug Niggemann. Alliance Specialties, the service side of the company, was founded
in 1979 and acts as a shop for laser
welding, laser engraving, mold polishing and mold repair. Over the years,
Alliance has gained a reputation for
being at the forefront of embracing
new technology.
Thirteen years ago, it became one
of the first companies in the United
States to offer laser welding for mold
repair. "We noticed a big trend in that
direction and huge benefits of the
technology, so we invested early and
partnered with a company to bring laser welding machines into our portfolio of services," Tony Demakis says.
The advantages of laser welding
were apparent from the start and Alliance soon realized its manufacturing
clients would invest in the technology themselves. Not wanting to lose
its place, Alliance began to think how


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Table of Contents for the Digital Edition of Manufacturing Today - November/December 2017

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