Manufacturing Today - November/December 2017 - 71

Alliance Specialties and Laser Sales

it could carve out a niche in the laser
welding market.
Because it used the machines every day and knew the technology inside and out, the company realized it
could offer its expertise as a seller of
laser welding systems, leading it to
found its second business, Alliance
Laser Sales.
Alliance turned to one of the best
names in the industry and partnered
with German manufacturer Vision
Lasertechnik to become its exclusive
distributor in the United States.
"Instead of us potentially losing service business, we want to go the other
direction," Demakis explains. "If people are going to buy laser welding or
laser engraving systems, we'd rather
they buy from us than somebody else.
This way, we are able to properly train
them and help by sharing our knowledge, which continues our goal of
helping our customers succeed."
Although it has expanded into sales,
Alliance is at its core still a job shop.
The company's facility in Wauconda, Ill., employs five full-time laser
welders, two TIG welders, three mold
builders specializing in maintenance,
four manifold cleaners and eight polishers. "We know mold making inside
and out," Demakis says.
Alliance has traditionally helped in
the service and production of components for plastic injection molding
customers, but its entrance into laser welding and laser engraving more
than a decade ago opened the company up to new markets. It now works
with any kind of customer that needs
engraving, from consumer devices
and gun manufacturers to barcodes
for medical products.
The core of Alliance's customer base can be found in Illinois and
neighboring states, but the company
also serves manufacturers across the

country and even operates a satellite
office in California.

Taking it Up a Notch
Since becoming the exclusive seller of Vision Lasertechnik machines
in the United States, Alliance has
sought the next major partnership that will spark another round
of growth for the company. At this
year's Fabtech, Alliance Laser Sales
will unveil its partnership with Laser
S.O.S., a manufacturer of custom laser solutions. The company's booth
at the annual trade show will include
a demonstration of a 1-kilowatt laser
with a KUKA Robotics arm designed
for industrial production welding applications, which highlights its next
area of growth and expansion.
The Laser S.O.S. partnership offers
something different than Vision Lasertechnik and will enable it to work
with customers that need laser cutting, production laser welding and
high-power laser welding solutions.
Alliance already uses S.O.S. Lasers
in its shops and will begin to sell the
equipment in the United States start-

Midwest

ing in November 2017. "We're taking it up a notch from mold building
and standard laser welding to really
anything that you may be needing an
industrial laser application to accomplish," Demakis says.
As it develops partnerships such
as the ones with Vision Lasertechnik
and Laser S.O.S., Alliance continues
to keep customers' needs at the forefront. The same is true when Alliance
helps them select equipment. Some
distributors push their buyers toward
Nd:YAG lasers, which require regular
maintenance and adjustments, to increase their service calls business.
Alliance, however, would rather
have a satisfied customer than an ongoing service relationship. The company touts fiber laser machines, which
have virtually no maintenance and are
less likely to need annual adjustments.
"We're going the other direction
and encouraging our customers to invest now in fiber technology because
we want them to own a machine that's
going to be consistent for the complete life of the unit without continual
costs associated," Demakis says. mt

alliance has a reputation for
being at the forefront of
new technology.
NOVEMBER/DECEMBER 2017 manufacturing-today.com

71


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Table of Contents for the Digital Edition of Manufacturing Today - November/December 2017

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