Manufacturing Today - Volume 18, Issue 2 - 41

Leybold

xclusive feature

and complex requirements of our customers," Brockmeyer says.
"This truly sets us apart from our
competition as it offers an extremely
unique value proposition to our customers and the concerned industries
in general. At the same time, it allows
us to assess the core market requirements from a vantage point, which
generates excellent feedback for our
product development teams."

Product Passion
Brockmeyer is a longtime veteran of
Leybold, having joined full time in
2012. He is proud of the company's
staff, many of whom have worked
there for over 30 years. "It shows me
one thing: great passion for the brand,
the products, towards our customers and the markets that we play in."
Brockmeyer says.
Brockmeyer, who has lived on four
different continents and in more than
10 different countries, has worked
alongside many employees in his career. But he holds Leybold's in the
highest regard. "I have seen my fair
share, but this passion is unparalleled
to what I have seen in my young career," he declares.
He adds that this enthusiasm is a
key factor to the innovation at Leybold. "We are nothing without our
talent," he asserts. "Every single employee here is a talent and should be
treated that way."

Good Investments
Leybold recently made investments in
its North American operations that will
help strengthen its partnerships and
footprint. "Our team here will continue to do that in 2018 so as to be closer
to our customers," Brockmeyer states.
The company plans to invest in its
marketing efforts by taking a look at
how it communicates with its sectors.

"The traditional approach of feet on
the ground is great and important for
all the complex solutions we sell, but
it doesn't cut it for all the markets we
are present in," Brockmeyer says.
"There are plenty of prospective
customers who don't know our brand
and offerings just yet," he explains.
"Once we get the foot in the door,
we're actually quite successful."
But doing that is becoming more and
more difficult, Brockmeyer admits.
"This is why we have to keep innovating and continue to set ourselves apart
from the competition," he states. "We
want to be closer to our customers in
order to serve them better."
Leybold also plans on keeping
abreast with the technology. "The
world is simply changing," he says.
"Fifty percent of the jobs our kids
are going to do don't exist yet. Our
challenge is to evolve with a changing
environment and lead our industries
going forward.
"We have to plant our seeds today for technologies, business models and applications where we don't
necessarily know how we are going
to earn revenue yet," he says, noting
that the company recently invested
in augmented reality technologies to
provide remote services.
"We're also invested in connected devices and how we can make our
vacuum systems more intelligent," he
says. "These are the kind of technologies, business models and cases that
we are investing into, so that our customers can benefit down the road."

Moving forward, he says, Leybold's
growth will be driven by clients upgrading to more energy efficient technologies. "There's a lot of technology
installed in the United States and
worldwide that is 20 to 30 years old,"
Brockmeyer says.
"There's new technology out there
that is more cost efficient and easier
to maintain. Some of our solutions
offer more than 25 percent energy
saving potential," he explains, noting
that many of Leybold's products allow customers to gain more in terms
of ergonomics and energy. "Those are
definitely factors driving our growth."
Brockmeyer sees a strong future for
Leybold. Recently, he participated in
an industry survey where 100 percent
of the CEOs polled, shared a positive
outlook for 2018. "We have exciting
times ahead," he says.
While it is exciting to be in a growth
phase, "It's just not enough to grow
with the market," Brockmeyer says.
"We want to be ahead of the market.
This is what we at Leybold are excited about." mt
leybold north america president carl
brockmeyer says leybold is dedicated
to innovation as well as better
understanding clients' businesses.

Exciting Times
Leybold enjoyed strong business in
2017. "It was a great market environment," Brockmeyer notes, adding that
this was not driven by one particular
industry or trend. "It was the overall
industry that was very favorable."
VOLUME 18, ISSUE 2 manufacturing-today.com

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Table of Contents for the Digital Edition of Manufacturing Today - Volume 18, Issue 2

Contents
Manufacturing Today - Volume 18, Issue 2 - Cover1
Manufacturing Today - Volume 18, Issue 2 - Cover2
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