Supply Chain World - Fall 2017 - 104

food, beverage & hospitality manhattan beer distributors
Manhattan Beer owns and
operates a fleet of 400 trucks
that delivers products from five
warehouses with a combined 1.5
million square feet of space.

when they expect us. We want to
make sure that when our customers think of us, they are thinking, 'I
want to do more business with this
distributor because he understands our needs.'"
Manhattan Beer operates four
delivery schedules: a day route,
which leaves a warehouse between
4 a.m. and 8 a.m.; midday trucks,
which leave between 10 a.m. and
11 a.m.; late afternoon trucks that
leave between 2 p.m. and 4 p.m.;
and "night owl" deliveries, which
leave after 9 p.m. "We deliver at
different times to match up with
104

Supply Chain World FALL 2017

our customer needs," he adds.
Many grocery store and drug
store chain customers with
locations in Manhattan receive deliveries in the middle of the night
since streets are less congested at
that time. Although many clients
receive deliveries to shipping
docks, others receive drop-offs
to less traditional locations. "We
have some places where we have to
go through narrow passageways,
and others where we are delivering
into basements," McCarthy says.
"We have to find the best and most
fluid way to get the customer's

order to them without disrupting
their business."
The company is fortunate to
have a staff of drivers who understand the particulars of each of
their customers. "We breed that
kind of understanding here," he
adds. "Our drivers know how to
take care of our customers."
Manhattan Beer uses a hybrid
of dynamic and standard routing
software to plan its deliveries. The
routing system helps staff plan
truck capacity and route based on
the time of day products need to
be delivered, the number of stops



Table of Contents for the Digital Edition of Supply Chain World - Fall 2017

Contents
Supply Chain World - Fall 2017 - Cover1
Supply Chain World - Fall 2017 - Cover2
Supply Chain World - Fall 2017 - 1
Supply Chain World - Fall 2017 - Contents
Supply Chain World - Fall 2017 - 3
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Supply Chain World - Fall 2017 - Cover3
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