Supply Chain World - Fall 2017 - 113

craft brew alliance food, beverage & hospitality

eries on the West and East coasts
and is expanding the original
Kona brewery on the Big Island of
Hawaii with a new 100,000-barrel
state-of-the-art brewery.
CBA's supply chain team is
constantly looking for ways to
improve its processes to maintain
healthy levels of inventory, minimize stock-outs and deliver fresh
product. "In the past year, we have
reduced our inventory levels at our
wholesaler partners by one-third,
while ensuring they have adequate
supply to support ongoing demand
for our brands," Srinivas says. "It's
a pretty big achievement."
In terms of procurement, CBA
follows an extensive supplier as-

sessment process, which includes
post-selection implementation
routines such as vendor scorecards and quarterly business reviews. "Our supplier partnerships
focus on the concept of 'total cost
of ownership,' as opposed to just
picking the vendor with the lowest
price," Srinivas says. "We've built
our selection processes to address
all areas of service to help us pick
the right suppliers that strategically meet our vision and provide us
the greatest overall value."
Open communication is a core
part of the culture at CBA internally, as well. The executive team
hosts town hall meetings where all
employees are in attendance and

any question is fair game. "We are
nurturing a culture that is rooted in our business realities and
encourages everyone to take accountability for their happiness -
both at work and in their personal
lives," Srinivas says. "We recently
renamed our human resources department to the talent and culture
department. Words matter.
"To achieve World Class Craft,
we want to attract and retain the
right talent and build the right
culture," he adds. "Ultimately,
that's how we'll continue to be the
leaders in brewing, packaging and
shipping the highest-quality beers
in the safest and most sustainable
manner possible."

FALL 2017 Supply Chain World

113


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Table of Contents for the Digital Edition of Supply Chain World - Fall 2017

Contents
Supply Chain World - Fall 2017 - Cover1
Supply Chain World - Fall 2017 - Cover2
Supply Chain World - Fall 2017 - 1
Supply Chain World - Fall 2017 - Contents
Supply Chain World - Fall 2017 - 3
Supply Chain World - Fall 2017 - 4
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Supply Chain World - Fall 2017 - Cover3
Supply Chain World - Fall 2017 - Cover4
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