Supply Chain World - Fall 2017 - 130

solutions etsy

Head of Shipping and Orders
Roman Sobieri is using his diverse
experience in different industries
to help fuel Etsy's growth.

business aspects of new products,
services and technologies within
Fujifilm's consumer products market. That included 33 websites for a
variety of web partners and portals
and several exclusive customer
print websites, including Walmart.
com, Walgreens.com, MSN.com,
Sprint.com and Fujifilm.net.
In addition, he developed and
launched several custom downloadable computer application
software titles to view, organize,
edit and print images from consumer digital cameras. The company
sold more than 25 million copies of
this software per year, he says.
He also designed operations
for and managed 28 wholesale
digital printing and distribution
facilities in the United States and
20 external production vendors
supporting more than 5,000 North
American retail locations.
But all good things must come
to an end. After eight years, Sobieri
saw the wind change direction
again. "In 2008, I was watching
consumer behavior," he says.
"Now people started looking at
digital imagines on their phones.
So, the printing of imagines started to drop and I realized that it was
time to look at another industry."

Groundbreaking Direction
A new opportunity took Sobieri
in the direction of a New Yorkbased email marketing services
As a proud Etsy partner, Canada Post ensures that Etsy's
customers receive the best and innovative delivery experiences that keeps Canadians returning to Etsy to buy more.
As Canada's no. 1 parcel company, Canada Post knows a lot
about e-commerce in Canada. If you are looking to grow your
e-commerce business in Canada, we can help you drive more
revenue from your existing Canadian customers and/or connect you to Canada's e-shoppers. Find out how at canadapost.
ca/selltocanada.

130

Supply Chain World FALL 2017

firm. He accepted a position as the
director of product management
operations at CheetahMail Inc.,
a company owned by Experian,
a database marketing and credit
reporting service.
During his brief stint at CheetahMail, he built a new Agile-based
multinational product management organization. Prior to his
arrival, CheetahMail did not have
such an organization. Even today,
that organization is still being
used to develop and launch new
Experian Worldwide product

lines. In addition, Sobieri was
responsible for product lines that
included multichannel marketing
and Experian Marketing Services
Database products. But then the
winds changed again. This time,
they would blow him in a groundbreaking direction.
"An opportunity presented itself
with a new startup," Sobieri says.
"It was an e-commerce currency exchange." He found himself
as the new director of product
management for FiftyOne Global
Ecommerce, a company that helped



Table of Contents for the Digital Edition of Supply Chain World - Fall 2017

Contents
Supply Chain World - Fall 2017 - Cover1
Supply Chain World - Fall 2017 - Cover2
Supply Chain World - Fall 2017 - 1
Supply Chain World - Fall 2017 - Contents
Supply Chain World - Fall 2017 - 3
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Supply Chain World - Fall 2017 - Cover3
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