Supply Chain World - Fall 2017 - 131

etsy solutions

online retailers sell their products across international borders. Here he helped develop and launch an international
ecommerce checkout solution that offered international
retailers product prices in the currencies of their choice.
"We built a solution that could attach itself to any
retailer's website and convert their customer's price
into their country's currency," he says. "So any retailer
attached to our service could suddenly ship to another
country without a problem. This was huge. We dominated the market with that solution."
The solution included all aspects of the international
order lifecycle including checkout promotion tools and
tracking, multi-currency pricing and payment processing, landed-cost calculation, customs clearance and brokerage, global logistics orchestration, international fraud
management and multilingual customer-experience
development. This solution increased company revenue
ten-fold, he says.
Today, the solution is utilized by roughly 130 of the
top online retailers in the United States including
AĆ©ropostale, Barneys New York, Bloomingdale's, Crate
and Barrel, DKNY, Gap, Gilt Groupe, J.Crew, JC Penney,
Johnston & Murphy, Macy's, Overstock.com, Saks Fifth
Avenue, Sears, Shoes.com, Tilly's, True Religion and
Williams Sonoma.
"It is a fantastic product," he says. "I'm really proud of
what we did."
In 2011, FiftyOne Global was bought by Borderfree,
another global ecommerce company and adopted its
name. Sobieri stayed on and was promoted to Borderfree's vice president of operations and logistics. In
this role, he transformed the company's international
e-commerce solution from startup mode to a high-efficiency operation by re-thinking all processes, software
tools and its workforce.
Also at this time, he made a presentation before the
U.S. Senate Finance Committee and the U.S. House of
Representatives Ways and Means Committee about
promoting favorable e-commerce legislation that would
stop U.S. citizens from being taxed twice on international goods. "It took almost four years but we were able to
make an impact," Sobieri says. "The bill was signed into
law in 2016."
In 2015, Borderfree was acquired by Pitney Bowes,
another provider of global e-commerce solutions and
shipping and mailing products. Sobieri stayed on with
the company, keeping his title, for about two years.

At Etsy
Just as before, the wind soon blew Sobieri in another direction. "I found a great opportunity with Etsy," he says.
"It just kind of happened."
It's not rocket science, but Sobieri likes his new job
even better. "I started as a rocket scientist and now I'm
moving boxes around the world," he jokes. "But Etsy
is an amazing company and really helps creative micro
entrepreneurs."
Founded in 2005, Etsy caters to an online community
that allows crafters and artists to sell handmade and
vintage goods and craft supplies. Etsy's founder, Rob
Kalin, and two friends started the company in a Brooklyn apartment.
The Etsy website has since evolved into a sophisticated technology platform that connects Etsy sellers and
buyers across borders, languages and devices. Sobieri is
looking forward to a long-lasting relationship with the
e-commerce company.

FALL 2017 Supply Chain World

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https://globegisticsinc.com/

Table of Contents for the Digital Edition of Supply Chain World - Fall 2017

Contents
Supply Chain World - Fall 2017 - Cover1
Supply Chain World - Fall 2017 - Cover2
Supply Chain World - Fall 2017 - 1
Supply Chain World - Fall 2017 - Contents
Supply Chain World - Fall 2017 - 3
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Supply Chain World - Fall 2017 - Cover3
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