Supply Chain World - Fall 2017 - 132

solutions genysis group
www.genysisgroup.com / Revenue: $160 million / HQ: Salt Lake City / Employees: 500 / Specialty: Powdered nutritional supplements / Quote: "We have an amazing team
of problem-solvers here. "

Powder Partnerships
Genysis Group integrates with its customers to develop custom
solutions for every product. By Tim O'Connor

The relationship between Genysis
and Isagenix started small, but with
ongoing communication and understanding, Isagenix now orders
millions of units each month.

After experiencing 44 percent
revenue growth in 2016, Genysis
Group knows it has hit upon the
right path to move forward.
The manufacturer of powdered
nutritional supplements has used
a lean fulfillment system and
transparent communication to
become an indispensable part of
its customers' operations.
"We're going to do it the best
and we're going to continue to do
it on a grander scale," President
Adam Schwinghammer says. "We
want to be the destination where
people go to launch new products
in powder form."

Customizing Services
Genysis' powders end up in a
variety of products sold in grocery
stores, through specialty retailers
and direct-to-consumer. Customers hail from all over the world,
including New Zealand, Canada
and the United Kingdom. "We
have key understanding of the different challenges that go with the
various distribution channels and
we specialize in catering to those,"
CEO Jeff Reynolds says.
The combination of Genysis'
300,000-square-foot manufacturing facility and its in-house engineers creates a turnkey service for
customers, complete with product
testing, packaging and logistics.
The time between concept to finished goods for a typical product
is about eight weeks, and Genysis
132

Supply Chain World FALL 2017

can blend as much as 90 tons of
ingredients in a single day. "From
a product development capability,
we can take concepts and get it to a
commercialized state and manage
it to a fulfillment process," COO
Dustin Ott says.
Although it acts as a contract
manufacturer, Genysis' services go far beyond co-packing.
Genysis developed a partnering
program designed to form close
relationships with its customers
so that it can tailor solutions
precisely to their requirements.
"We happen to just take a more
intimate level of interest and service in the client based on their

business model specifically,"
Schwinghammer says.
"Really, it's a customized solution for our customers," says Josh
Anderson, vice president of partnering. "Not all clients are created
alike. They have different needs.
We have taken key individuals in
our company and made them partnering managers. We work with
the customer to understand what's
important to them and create that
value for them."
Genysis' custom solutions can
incorporate virtually any need.
For Isagenix, a company that sells
healthy lifestyle solutions systems
worldwide, Genysis identified a



Table of Contents for the Digital Edition of Supply Chain World - Fall 2017

Contents
Supply Chain World - Fall 2017 - Cover1
Supply Chain World - Fall 2017 - Cover2
Supply Chain World - Fall 2017 - 1
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Supply Chain World - Fall 2017 - Cover3
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