Supply Chain World - Fall 2017 - 145

ibm solutions
www.ibm.com / HQ: Armonk, N.Y. / Employees: 380,000 / Specialty: Cognitive solutions, cloud computing, information technology /
Joanne Wright, vice president of supply chain: "Supply chain officers want greater visibility into their data."

Thinking Ahead
IBM's cognitive computing system, Watson, is a valued supply chain
advisor to the company and others. By Jim Harris
Disruptions are a fact
of life for supply chain
professionals. Inclement weather and natural
disasters, mechanical
breakdowns at manJOANNE
ufacturing plants and
WRIGHT
vice president of
other challenges can
supply chain
severely limit a company's ability to produce and deliver
goods to its customers.
As one of the world's leading
computing and information
technology providers, IBM knows
the reality of supply chain disruptions better than many companies.
The Armonk, N.Y.-headquartered
company serves customers in 170
countries from multiple manufacturing facilities it both owns and
contracts with. The company also
partners with logistics companies
and service providers around the
globe to deliver and install systems
for clients.
Although IBM knows that many
disruptions cannot be avoided
entirely, the company is leveraging its existing technology to
help both itself and others better
predict and handle challenges.
"Disruptions come from things
you both can and cannot control.
For me, managing disruptions
is all about being able to make
more intelligent decisions," Vice
President of Supply Chain Joanne
Wright says. "I see us as having a
critical role to play in adding value
to companies because of the ability

we have to take business insights
gained from data and turn that into
action with speed and certainty."

'A Game Changer'
IBM's technology plays a critical role in helping the company
interpret and use the immense
amounts of supply chain-related
data it receives daily. This includes
structured data such as information generated by and shared
within the company's internal
business management and demand planning systems. IBM also
receives unstructured data such as
social media posts, news articles
and weather reports. Weather-related information comes from The
Weather Company, an IBM busi-

IBM's technology plays a critical
role in helping the company
interpret and use the immense
amount of supply chain data it
receives daily.

ness that provides accurate, personalized and actionable weather
data to millions of consumers.
"We always want to be aware
of everything taking place in the
world and ensure we are up to
speed on the latest changes that
could have an impact on our ability
to be successful," Wright says.
IBM two years ago started using
its Watson cognitive computing
system within its supply chain.
"We went on a journey that
focused on using the Watson technology to analyze our data," she
says. "That led us to the real game
changer, which is the ability to gain
real-time insights into the supply
chain and make better decisions
with greater accuracy and speed."
FALL 2017 Supply Chain World

145



Table of Contents for the Digital Edition of Supply Chain World - Fall 2017

Contents
Supply Chain World - Fall 2017 - Cover1
Supply Chain World - Fall 2017 - Cover2
Supply Chain World - Fall 2017 - 1
Supply Chain World - Fall 2017 - Contents
Supply Chain World - Fall 2017 - 3
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