Supply Chain World - Fall 2017 - 155

the tile shop solutions

"The format is performing very
well," Maruniak says. "Our focus
is to continuously improve our
customer experience."
When it comes to customer service, all sales personnel are trained
in the technical and design aspects
of The Tile Shop's products. The
company also offers weekly doit-yourself classes on a variety of
topics in all of its stores.
"From the time that you first
visit us, whether online or in
store with our beautiful vignettes
and unique assortments, you are
treated to an uncommon individual level of service that helps you
imagine 'what if,'" Maruniak says.
"This continues with incomparable

support through the final design,
purchase and after sale if needed."

Eye Popping
The Tile Shop has long had a strong
online presence. Its website offers
a broad range of information
regarding tile products, setting and
maintenance materials and accessories. But it recently got better.
Last year, the company introduced a new Digital Design Studio.
Using 3-D technology, this online
tool allows people to virtually
design the layout of a room. Also
available in-store, the digital
platform enables customers to
customize room design using The
Tile Shop products.

"It helps people visualize a
custom layout," Maruniak says.
"This tool, along with investments
in technology, product assortment
and retail talent, helped drive an
impressive increase in comparable
store sales of approximately 7.5
percent in 2015 and 2016.
The Tile Shop services its retail
locations from five distribution
centers in Michigan, Oklahoma,
New Jersey, Virginia and Wisconsin. Aside from customers looking to redecorate their homes,
the company caters to a variety
of trade professionals including
general contractors, interior
designers, flooring installers and
custom homebuilders.

FALL 2017 Supply Chain World

155



Table of Contents for the Digital Edition of Supply Chain World - Fall 2017

Contents
Supply Chain World - Fall 2017 - Cover1
Supply Chain World - Fall 2017 - Cover2
Supply Chain World - Fall 2017 - 1
Supply Chain World - Fall 2017 - Contents
Supply Chain World - Fall 2017 - 3
Supply Chain World - Fall 2017 - 4
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Supply Chain World - Fall 2017 - Cover3
Supply Chain World - Fall 2017 - Cover4
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