Supply Chain World - Fall 2017 - 156

solutions viewsonic
www.viewsonic.com / HQ: Brea, Calif. / Specialty: Visual display products / Al Giazzon, vice president of marketing at ViewSonic: "We know what our core business is -
visual display products and solutions - and we haven't strayed from that."

Strong Reputation
ViewSonic has prided itself on providing customers with highquality and affordable products for 30 years. By Bianca Herron
Founded in Brea, Calif.,
in 1987, ViewSonic's
mission was to develop
advanced visual display
products at an affordable
price. Thirty years later,
RACHEL WANG
the company has evolved
director of logistics
and support
from a CRT manufacturer
to a leading global provider
of visual display products, which
include monitors, projectors,
interactive commercial displays -
such as digital kiosks, signage and
billboards - and virtual desktops.
"Not many companies last this
long in the industry," Vice President of Marketing Al Giazzon says.
"ViewSonic has always kept its
channel partners happy, and has
been very methodical in its thinking
and yearly planning so as not to
expand too quickly as a company.
We'll take risks every so often;
however, we know what our core
business is - visual display products
- and we haven't strayed from that."
Because ViewSonic has remained
true to its roots, Giazzon notes that
its customer base has remained
loyal and happy. "ViewSonic made
the decision to stay in the business-to-business market because
we know we can serve our customers better that way," he explains.
Rachel Wang, director of logistics and support, agrees. "We care
about our customers," she says.
"We make sure they get their products on time, as we emphasize customer service and attribute it to
156

Supply Chain World FALL 2017

the success of our business. When
there's a situation with a customer,
whether they have a complaint or
otherwise, we will take care of it
immediately. The key to handling
it is not only fixing the problem,
but also taking the extra steps to
prevent a repeat of the issue.
"So from a logistics and operational standpoint, customer satisfaction is always our main focus
and how we support ourselves as
a company," she continues. "We
meet our customers' expectations
with superior products, customer
service and industry knowledge."

In Alignment
ViewSonic has won many industry awards over the course of its
30-year history, and not only in
its industry. So far this year, the
company has already won Business
Solutions' "Best Channel Vendor."

Director of Logistics and Support
Rachel Wang (far right) and
her team ensure ViewSonic's
customers get their products
on time.

"We've won a lot awards from
our channel partners pretty consistently," Giazzon says proudly.
"Just last year, System Contractor
News - a trade publication for the
professional audio-video industry - chose us as "Best Warranty
Program." We not only win awards
and receive great reviews for our
products, but also for our back-end
support as well."
According to Wang, ViewSonic's
supply chain plays a critical role
in the company's success. "To me,
the keys to a successful supply
chain management are accurate
forecasting, focus and detailed
planning," she says. "By that I
mean that we must devise accurate
market demographics and forecasts that meet customers' needs,
plan production with vendors in
a timely and meticulous manner
and move the products in a cost-ef-



Table of Contents for the Digital Edition of Supply Chain World - Fall 2017

Contents
Supply Chain World - Fall 2017 - Cover1
Supply Chain World - Fall 2017 - Cover2
Supply Chain World - Fall 2017 - 1
Supply Chain World - Fall 2017 - Contents
Supply Chain World - Fall 2017 - 3
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Supply Chain World - Fall 2017 - Cover3
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