Supply Chain World - Fall 2017 - 171

carter's inc. retail

Carter's succeeds by finding new
ways to manage its complex supply chain in a cost-efficient way.

	 The	site,	he	notes,	takes	a	high	
number	of	orders	from	customers	
who	can	have	the	product	delivered	
to	Carter's	or	OshKosh	store	locations	or	to	their	home.	
	 "We	ship	it	to	our	store	for	free	
and	they	can	pick	it	up	at	their	
schedule,"	he	says.
	 Carter's	also	recently	launched	
its	Simple	Joys	brand,	a	line	of	
babywear	sold	by	Amazon.	"Given	
that	the	world	likes	to	shop	at	Amazon,	that	brand	is	off	to	a	really	
robust	start,"	Smith	says.
	 "It	really	does	speak	to	our	ability	
to	further	mass	customize	product	
to	meet	market	demand,"	he	says.	
"It's	also	great	to	have	product	
suitably	built	for	the	Amazon	environment	that	is	a	little	bit	different	
than	what	we	do	for	more	traditional	brick	and	mortar	retailers."

Vital Experience
Smith,	who	holds	more	than	three	
decades	in	the	apparel	supply	
chain	world,	joined	Carter's	two	
years	ago.	His	previous	experience	
includes	such	brands	as	PVH,	London	Fog	and	VF	Corp.	in	both	the	
United	States	and	Europe.
	 "Most	of	my	career	has	been	
with	wholesale	branded	companies	most	of	which	run	retail	businesses	as	well,"	he	says.	"	I've	run	
meaningfully	sized	retail	chains	
and	I've	run	complete	supply	chain	
and	pieces	of	retail	chains."
	 This	has	made	him	more	knowledgeable	and	sympathetic	of	the	
problems	that	are	often	encountered	within	supply	chains	and	
need	to	be	solved.	"I'm	thankful	for	
the	experience	I've	had,"	he	states.
	 He	also	is	thankful	for	Carter's	
supply	chain	team,	which	has	
successfully	adjusted	to	supply	

chain	challenges	while	growing.	
"Necessity	has	been	the	mother	of	
invention	here.	I'm	proud	of	the	
Carter's	team	finding	ever	more	
ways	to	manage	the	outsized	complexity	in	a	cost-efficient	way."
	 Smith	predicts	a	strong	future	for	
Carter's.	"I	see	much	greater	utilization	of	cloud	applications	that	are	
dynamic,	scalable	and	very	agile,"	
he	predicts.	"I	think	the	future	
will	see	more	and	more	enterprise	

systems	migrate	to	the	cloud,	especially	as	AI	begins	to	contribute	to	
decision	support."
	 But	the	challenges	will	increase	
"as	we	spread	Carter's,	Skip	Hop	
and	OshKosh	into	more	foreign	
markets,"	Smith	states.	
	 "We	need	to	have	processes,	
people	and	systems	that	support	
managing	outsized	complexity,	
because	that's	where	the	growth	
is	coming	from."	
FALL 2017 Supply Chain World

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Table of Contents for the Digital Edition of Supply Chain World - Fall 2017

Contents
Supply Chain World - Fall 2017 - Cover1
Supply Chain World - Fall 2017 - Cover2
Supply Chain World - Fall 2017 - 1
Supply Chain World - Fall 2017 - Contents
Supply Chain World - Fall 2017 - 3
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Supply Chain World - Fall 2017 - Cover3
Supply Chain World - Fall 2017 - Cover4
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