Supply Chain World - Fall 2017 - 48

manufacturing & energy audi mexico
Peter Koltai, director of production control and logistics for
Audio Mexico, oversees a factory
that produces for the entire
world.

Ramping Up
The plant, which utilizes a little
more than 200 acres, opened in
September 2016 and after a brief
ramp-up period is operating at full
capacity, which equates to about
150,000 vehicles annually. But to
say that there were challenges that
had to be overcome doesn't begin
to tell the story.
First and foremost, an entirely
new factory had to be built in a
new country and continent, which
naturally involved cultural and
language barriers. "We had to
recruit a completely new staff,"
Koltai recalls. "And while there
were language differences, more
importantly no one had been exposed to the Audi culture and Audi
production system."
To meet those challenges, Koltai
and his colleagues contracted
over 750 Mexican experts that
were sent to Germany for about
one year before the plant opened.
Over the course of that year they
learned a new language and were
exposed to the Audi manufacturing standards through advanced
training with experienced mentors
at the brand´s German factories.
Koltai says teaching the new
staff about the Audi production
system was crucial. "We have a very
important strategy," Koltai notes.
"It doesn't matter in which country
you are producing, we have the
same quality standards as well as a
standardized production process
everywhere around the world."
In addition to certain cultural
barriers, Audi had to virtually
establish a new supply chain. If the
new plant had been constructed in
Europe, it could have easily tapped
into an existing Audi supplier and
48

Supply Chain World FALL 2017



Table of Contents for the Digital Edition of Supply Chain World - Fall 2017

Contents
Supply Chain World - Fall 2017 - Cover1
Supply Chain World - Fall 2017 - Cover2
Supply Chain World - Fall 2017 - 1
Supply Chain World - Fall 2017 - Contents
Supply Chain World - Fall 2017 - 3
Supply Chain World - Fall 2017 - 4
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Supply Chain World - Fall 2017 - Cover3
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