Supply Chain World - Fall 2017 - 50

manufacturing & energy seagate technology
www.seagate.com / Revenue: $11 billion / HQ: Cupertino, Calif. / Employees: 52,200 / Specialty: Hard disk drives / Marcos Meirelles, vice president of supply chain base
management: "There's a lot of focus on the device right in front of you but not what's behind the curtain."

Storage Shift
Seagate Technology's supply chain supports the company's new
focus on the enterprise market. By Tim O'Conor
Think about how people use
digital photos. In the past, someone would take a picture then
store it on a hard drive where it
might quickly be forgotten. Today,
that same person snaps the photo
using their cell phone and moments later effortlessly shares it
with hundreds of friends and family members across social media.
The dissemination is instant,
but it also requires a different
approach to data storage. The size
of flash memory space available
on devices such as phones has not
grown fast enough to accommodate the explosive number of food
photos, selfies and cat memes
shared around the internet. The
problem of storage space will only
grow as people and businesses find
ways to interact with their data.
One solution is to move information from personal devices into
cloud storage.
The responsibility for managing
files has shifted from the user to
the digital platform. Already, cell
phone platforms such as iOS and
Android automatically back up
users' photos to the cloud. "We see
that in a lot of the data that's being
created in terms of social media,
and we think the internet of things
will do that as well," says Marcos
Meirelles, vice president of supply
chain base management of Seagate
Technology, regarding the growing
need for cloud solutions.
On-device storage used to be
50

Supply Chain World FALL 2017

the job of hard disk drives (HDD),
but the miniaturization of laptops
and phones has made smaller
solid-state drives (SSD) and flash
memory better options for gadgets
that put a premium on physical
space. The lack of moving mechanical components also makes SSDs
more resistant to the shock and
drops that can occur in consumer
devices, and faster access speeds
make SSDs more responsive than
HDDs. Data centers require both
forms of storage to successfully
provide optimal balance of performance and capacity.
But even as SSDs are pushing
HDDs out of the mobile market,
Seagate sees the technology as
symbiotic. SDDs can't offer the

Seagate offers high-capacity hard
disk drives for data centers, while
also serving clients in areas like
surveillance, which needs large
storage capacity.

same volume of storage as an
HDD, so data generated on SDD
devices tends to end up on cloud
servers, which rely on HDD. "You
are creating and storing way more
data than you can take with you on
that laptop," Meirelles says.
The ability to provide that storage will only become more crucial
in coming years. A 2017 IDC study
predicts the world will be creating
163 zettabytes - that's a one with
21 zeros after it - of data annually
by 2025, a 10-fold increase from
today. "There's a lot of focus on
the device right in front of you but
not what's behind the curtain,"
Meirelles adds.
Seagate has shifted its focus to
those behind-the-curtain kinds of



Table of Contents for the Digital Edition of Supply Chain World - Fall 2017

Contents
Supply Chain World - Fall 2017 - Cover1
Supply Chain World - Fall 2017 - Cover2
Supply Chain World - Fall 2017 - 1
Supply Chain World - Fall 2017 - Contents
Supply Chain World - Fall 2017 - 3
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Supply Chain World - Fall 2017 - Cover3
Supply Chain World - Fall 2017 - Cover4
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