Supply Chain World - Fall 2017 - 8

DISTRIBUTION

Companies must embrace agility
to better manage inventory and
meet the changing demands of
the shopping experience.

In fact, according to Forrester Research, online sales in the United States
are expected to reach $523 billion by
2020, a 56 percent increase from 2015.
Because of this shift, many fashion,
apparel and consumer product brands
need to take a critical look at their
distribution strategies, while at the
same time reinvesting and refocusing their e-commerce approach. The
instant gratification made possible by
online shopping also leaves consumers
anxious for new products to be released. In turn, retailers are also faced
with shrinking windows to launch new
products. Given these changing trends
over the last few years, the expectation
is for further transition in how people
search, buy and anticipate product
delivery. And, as brands tackle product
launches, distribution and e-commerce, they need end-to-end supply
chain operations that possess one key
trait: agility. Companies that focus on
agility will also be able to adapt more
easily to any unforeseen changes -
whether internal or external

Leveraging technology

BY AJAY CHIDRAWAR

Being Agile
As we see more large retailers such as Macy's and Sears shuttering brickand-mortar operations, it's becoming clear that shopping preferences
have shifted. Customers now expect a unified, personalized and "see now,
buy now" experience. This reality, along with models like Amazon that
offer customers the right product at the right price with direct-to-consumer shipping, is pushing retailers to focus more on e-commerce.
8

Supply Chain World FALL 2017

Managing inventory to meet customers'
growing and changing demands requires
agility and transparency throughout
the supply chain. In looking to achieve
this, there are a number of solutions
that brands can leverage, including
product lifecycle management (PLM),
enterprise resource planning (ERP) and
business integration technologies.
With PLM, brands can benefit from a
comprehensive set of tools to manage
and track the entire product lifecycle
from design through development, samples and production. With a centralized
data model, supply chain partners from
designers and developers to raw materials vendors and factories can collaborate
seamlessly, remove inefficiencies and
latencies in the process and improve
decision making. And, when combined



Table of Contents for the Digital Edition of Supply Chain World - Fall 2017

Contents
Supply Chain World - Fall 2017 - Cover1
Supply Chain World - Fall 2017 - Cover2
Supply Chain World - Fall 2017 - 1
Supply Chain World - Fall 2017 - Contents
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Supply Chain World - Fall 2017 - Cover3
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